Childrenswear in Vietnam

  • ID: 1946063
  • Report
  • Region: Vietnam
  • 13 pages
  • Euromonitor International
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During the review period, childrenswear became an attractive category for both international and local companies as a result of strong value growth. As a result, the area has received huge attention from local designers in the last few years. Indeed, Vietnam Junior Fashion Week, organised by Xuan Lan, in 2016 has become an important event in the Vietnam fashion market and is attended by many famous people, as well as their children.

The Childrenswear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CHILDRENSWEAR IN VIETNAM

List of Contents and Tables
  • Headlines
  • Prospects
  • Childrenswear Receives Strong Attention From Local Designers
  • Branded Products Gain Sales Share From Counterfeit and Unbranded Goods
  • Rising Incomes and Internet Penetration Attracting Consumers
  • Competitive Landscape
  • Nike Maintains Leading Position in Childrenswear
  • Marketing and Promotional Campaigns Attracting Consumers
  • Growing Competition for Both Existing and New Players
  • Category Data
  • Table 1 Sales of Childrenswear by Category: Volume 2012-2017
  • Table 2 Sales of Childrenswear by Category: Value 2012-2017
  • Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
  • Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
  • Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
  • Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
  • Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
  • Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
  • Executive Summary
  • Apparel and Footwear Posts Strong Performance in 2017
  • New International Players Continue To Penetrate Vietnam
  • Apparel and Footwear Still Dominated by Unbranded and Counterfeit Products
  • Internet Retailing Sales Continue To Grow Strongly
  • More Players Set To Enter Apparel and Footwear
  • Market Data
  • Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
  • Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
  • Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
  • Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
  • Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
  • Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
  • Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
  • Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
  • Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
  • Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
  • Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
  • Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
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