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Childrenswear in Vietnam

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    Report

  • 21 Pages
  • February 2026
  • Region: Vietnam
  • Euromonitor International
  • ID: 1946063
Childrenswear in Vietnam recorded modest value growth in 2025 as families focused on essential purchases and relied heavily on promotions to manage household budgets. Demand was supported by large discount events and increased travel activity, which encouraged purchases for holidays and cultural occasions.

This Childrenswear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Material innovation and omnichannel expansion set to guide steady growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Value-led growth amid softer demand
  • CHART 2 AvaKids Launched Regular Discounts of up to 50% for Childrenswear in 2025
  • Promotions and price sensitivity shape purchasing patterns
  • CHART 3 Mega Discount at the Shopping Season programme in Ho Chi Minh City
  • Tourism recovery supports demand for casual and occasion wear
WHAT’S NEXT?
  • Forecast growth and emerging purchasing patterns
  • CHART 4 Analyst Insight
  • Technology and materials to guide future product development
  • Navigating the sustainable shift in Vietnam’s childrenswear
COMPETITIVE LANDSCAPE
  • Brand familiarity and broad reach support leading positions
  • Seasonal activities support brand visibility and engagement
  • CHART 5 Rabity’s Vietnam Independence Day Short-Sleeve T-Shirt for Boys/Girls
CHANNELS
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 ACFC Private Sale Returns to Hanoi in Summer 2025
  • CHART 8 Owen Introduces Ultra Modal High-Tech Following Tech-Infused Sustainability Trend
  • CHART 9 Analyst Insight
  • CHART 10 The Journey of Many Used Clothes in Vietnam
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Vietnam 2025
  • CHART 13 Key Insights on Consumers in Vietnam 2025
  • CHART 14 Consumer Landscape in Vietnam 2025
APPAREL AND FOOTWEAR IN VIETNAM
EXECUTIVE SUMMARY
  • Economic pressures drive promotional intensity and digital acceleration
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Price sensitivity and promotional intensity shape modest growth
  • Sustainability and innovation in materials reshape consumer appeal
WHAT’S NEXT?
  • AI and innovation expected to drive premiumisation
  • Online shopping and functional design to reshape retail landscape
  • Circular fashion and ethical production to gain momentum
COMPETITIVE LANDSCAPE
  • International brands leverage digital agility to maintain leadership
  • Local brands compete on pricing and innovation amid economic pressure
CHANNELS
  • Offline retains dominance whilst e-commerce accelerates share gain
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources