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Cigarettes in Switzerland

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    Report

  • 25 Pages
  • June 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 1946065
Retail volume sales of cigarettes in Switzerland decreased at a moderate pace in 2024. The decline in percentage terms was smaller than in 2022 and 2023. In these two years, demand collapsed again following a short-term increase in the wake of the COVID-19 crisis in 2020, when opportunities for cross-border purchases were limited.

The Cigarettes in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cigarettes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • The decline in the demand for cigarettes continues at a moderate pace
  • The launch of big packs helps Philip Morris to consolidate its leading position
  • New legislation influences the product offer
PROSPECTS AND OPPORTUNITIES
  • The decline in the demand for cigarettes is expected to accelerate again
  • Uncertain impact of new restrictions on shopping tourism
  • No significant innovation is expected in cigarettes
TAXATION AND PRICING
  • Taxation rates
  • Table 1 Taxation and Duty Levies 2019-2024
  • Average cigarette pack price breakdown
  • Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 2 Sales of Cigarettes: Volume 2019-2024
  • Table 3 Sales of Cigarettes by Category: Value 2019-2024
  • Table 4 Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 5 Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 6 Sales of Cigarettes by Blend: % Volume 2019-2024
  • Table 7 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
  • Table 8 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
  • Table 9 Sales of Cigarettes by Pack Size: % Volume 2019-2024
  • Table 10 Sales of Cigarettes by Price Band: % Volume 2019-2024
  • Table 11 NBO Company Shares of Cigarettes: % Volume 2020-2024
  • Table 12 LBN Brand Shares of Cigarettes: % Volume 2021-2024
  • Table 13 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
  • Table 14 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
  • Table 15 Forecast Sales of Cigarettes: Volume 2024-2029
  • Table 16 Forecast Sales of Cigarettes by Category: Value 2024-2029
  • Table 17 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
  • Table 18 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
  • Table 19 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
  • Table 20 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
  • Table 21 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
  • Table 22 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
  • Table 23 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
TOBACCO IN SWITZERLAND
EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 2 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 24 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
  • Table 25 Sales of Tobacco by Category: Volume 2019-2024
  • Table 26 Sales of Tobacco by Category: Value 2019-2024
  • Table 27 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 28 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 29 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 30 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 3 Research Sources