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Cigarettes in Morocco

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    Report

  • 25 Pages
  • June 2025
  • Region: Morocco
  • Euromonitor International
  • ID: 1960684
Retail volume sales of cigarettes declined further in Morocco in 2024, driven by continued price hikes and a shift among consumers toward e-vapour products. The year began with another government-approved price increase, accompanied by new regulations limiting tar, nicotine, and carbon monoxide content to safeguard public health. Amid these price hikes, many consumers shifted from premium brands like Marlboro, Dunhill, and Davidoff to standard brands like Camel, Gauloises, and L&M.

The Cigarettes in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cigarettes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continued decline amid competition from e-vapour products
  • Société Marocaines des Tabacs maintains its lead
  • Food/drink/tobacco specialists lead distribution
PROSPECTS AND OPPORTUNITIES
  • Low growth propects for cigarettes amid rising prices
  • Rising taxation will exert futher pressure
  • Consumer shift towards e-vapour products and illicit cigarettes
TAXATION AND PRICING
  • Taxation rates
  • Average cigarette pack price breakdown
  • Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 1 Sales of Cigarettes: Volume 2019-2024
  • Table 2 Sales of Cigarettes by Category: Value 2019-2024
  • Table 3 Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 4 Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 5 Sales of Cigarettes by Blend: % Volume 2019-2024
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
  • Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
  • Table 8 Sales of Cigarettes by Pack Size: % Volume 2019-2024
  • Table 9 Sales of Cigarettes by Price Band: % Volume 2019-2024
  • Table 10 NBO Company Shares of Cigarettes: % Volume 2020-2024
  • Table 11 LBN Brand Shares of Cigarettes: % Volume 2021-2024
  • Table 12 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
  • Table 13 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
  • Table 14 Forecast Sales of Cigarettes: Volume 2024-2029
  • Table 15 Forecast Sales of Cigarettes by Category: Value 2024-2029
  • Table 16 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
  • Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
  • Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
  • Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
  • Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
  • Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
TOBACCO IN MOROCCO
EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 2 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 23 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
  • Table 24 Sales of Tobacco by Category: Volume 2019-2024
  • Table 25 Sales of Tobacco by Category: Value 2019-2024
  • Table 26 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 27 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 28 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 29 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 3 Research Sources