Video Games in Mexico

In Mexico, video games saw significant value growth in 2024. Video games software was the most dynamic, due to strategic price promotions, but video games hardware also increased, driven by static consoles. The kidult phenomenon and the shift to subscription-based models significantly impacted sales, while cloud gaming has been transforming consumer habits. Major companies maintained their leadership through in-game purchases and subscription services, while retail e-commerce led distribution.

The Video Games in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.