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Video Games in the US

  • PDF Icon

    Report

  • 23 Pages
  • June 2025
  • Region: United States
  • Euromonitor International
  • ID: 2306211
In 2024, video games in the US saw an increase in value sales, primarily due to video games software. Notable trends included the development of kidult-focused content, the expansion of cloud gaming, and the utilisation of established intellectual property. These trends were influenced by growing online connectivity, and the increasing prevalence of digital distribution.

The Video Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Kidult-focused releases, online connectivity, and innovative business models fuelled growth
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Video games software drives growth, targeting kidults with key releases
  • Pokémon capitalises on the card collecting trend; Digimon emulates its approach
  • CHART 2 Pokémon Reinvents Card Collecting with TCG Pocket Launch in 2024
  • PlayStation drives cloud gaming via streaming and peripherals
  • CHART 3 PlayStation Tests Cloud Streaming on PS Portal to Merge Console and Mobile Gaming
  • Final Fantasy VII remake highlights the complexities of kidult-driven remakes
  • CHART 4 Analyst Insight
  • WHAT’S NEXT?
  • Video games software set to drive growth in video games
  • Focus on core brands expected to shape video games moving forward
  • E-sports set to be a growth area along with investment and professionalisation
  • Indie developers gain ground amid triple-A issues and publisher layoffs
COMPETITIVE LANDSCAPE
  • Microsoft shifts focus to try and boost its share of sales
  • Niantic sells its game studio to Scopely amid market shifts
  • Big Mode thrives amidst financial pressures and triple-A failures
CHANNELS
  • Digital channels dominate video games retail, particularly software, propelled by subscriptions
  • Hypermarkets remains an important channel for sales of video games hardware
  • Digital key resale platforms grow alongside digital distribution
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Final Fantasy VII Rebirth: Critically Acclaimed 2024 Sequel Expands Iconic RPG Trilogy
  • CHART 7 Analyst Insight
  • CHART 8 Fisher-Price Wood Combines Sustainability and Nostalgia with New FSC-Certified Toys
  • CHART 9 Real GDP Growth and Inflation 2019-2029
  • CHART 10 PEST Analysis in the US 2024
  • CHART 11 Key Insights on Consumers in the US 2024
  • CHART 12 Consumer Landscape in the US 2024
TOYS AND GAMES IN THE US
EXECUTIVE SUMMARY
  • Growth driven by kidults, tech innovations and rising cloud gaming
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • After decline for toys and games in 2023, video games drives growth in 2024
  • Success of Final Fantasy VII Rebirth and Lego exemplifies growth of the kidult trend
  • PlayStation pushes cloud gaming via PS Portal and subscription services
  • WHAT’S NEXT?
  • Video games to lead growth in toys and games
  • Core brands and media-related releases set to impact the trajectory of toys and games
  • Community, legacy and innovation set to contribute to growth
COMPETITIVE LANDSCAPE
  • Fisher-Price is revitalised and Lego maintains growth in a fragmented landscape
  • Spin Master acquires Melissa & Doug amidst pre-school market challenges
  • Fisher-Price and Hasbro reinvigorate core brands amid consumer caution
  • Microsoft’s change of strategy in response to falling sales
CHANNELS
  • E-commerce boom driven by video games software and competitive pricing strategies
  • Physical retail also remains important, with omnichannel retailing prevalent
  • Mattel set to open its first theme park, also expanding its retail presence
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources