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Video Games in the US

  • ID: 2306211
  • Report
  • August 2020
  • Region: United States
  • 28 pages
  • Euromonitor International
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The market for video games in the US has historically been dominated by the release of console and online games, with mobile games being viewed as an inferior form of video gaming. However, this stigma has been changing slowly over the past three years and mobile gaming has become more accepted by gamers and the general population. Casual gamers, who only play video games to pass time or for fun and not competitively, have propelled this category into the forefront of the video games industry.

The Video Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEADLINES

PRE-COVID-19 PERFORMANCE
  • No end in sight for surge in popularity of mobile games
  • COVID-19 accelerates shift towards E-commerce sales
  • Nintendo releases Switch Lite and sets record high holiday sales
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within video games
  • Recovery and opportunities
CATEGORY DATA
  • Table 1 Sales of Video Games by Category: Value 2014-2019
  • Table 2 Sales of Video Games by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Video Games: % Value 2015-2019
  • Table 4 LBN Brand Shares of Video Games: % Value 2016-2019
  • Table 5 NBO Company Shares of Video Games Hardware: % Value 2015-2019
  • Table 6 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
  • Table 7 NBO Company Shares of Video Games Software: % Value 2015-2019
  • Table 8 Distribution of Video Games by Format: % Value 2014-2019
  • Table 9 Distribution of Video Games Hardware by Format: % Value 2014-2019
  • Table 10 Distribution of Video Games Software by Format: % Value 2014-2019
  • Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
  • Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
  • Table 13 Forecast Sales of Video Games by Category: Value 2019-2024
  • Table 14 Forecast Sales of Video Games by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Traditional toys growth continues to slow as video games sales surge
  • Hometainment trend in response to pandemic accelerates digital shift
  • Nintendo revenue boosted by Switch console offerings
  • E-commerce increasingly key to omni-channel sales strategy
  • Rising demand for video games to continue driving growth
MARKET DATA
  • Table 15 Sales of Toys and Games by Category: Value 2014-2019
  • Table 16 Sales of Toys and Games by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Toys and Games: % Value 2015-2019
  • Table 18 LBN Brand Shares of Toys and Games: % Value 2016-2019
  • Table 19 Distribution of Toys and Games by Format: % Value 2014-2019
  • Table 20 Forecast Sales of Toys and Games by Category: Value 2019-2024
  • Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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