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RTD Coffee in Guatemala

  • ID: 2072694
  • Report
  • December 2019
  • Region: Guatemala
  • 21 pages
  • Euromonitor International
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RTD coffee saw growth in both volume and current value in off-trade terms in 2019, despite high unit prices meaning that very few consumers purchase these products. Therefore, RTD coffee remains a niche, while appealing to a loyal base of consumers in the higher-income socioeconomic groups.

The author's RTD Coffee in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Rtd Coffee in Guatemala

List of Contents and Tables
Headlines
Prospects
Rtd Coffee Remains Niche, Supported in Growth by Higher-income Consumers
Lack of Brands Hinders Stronger Sales
Rtd Coffee Wins Most Sales With Affluent Consumers With On-the-go Lifestyles
Competitive Landscape
Relative Newcomer Starbucks Retains Lead Due To Global Renown But Loses Share Slightly To Café Olé
Café Britt's Departure Opens Up Opportunities for Starbucks
Urbanisation and Rising Incomes Boost Sales Via Supermarkets and Modern Grocery Retailers
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 2 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Executive Summary
Soft Drinks Continues To Enjoy Positive Growth, Thanks To Main Drivers of Affordability, Availability and Convenience
Consumers' Demand for New Flavours and Healthier Options Driving Innovation Trends in Soft Drinks
Leading Players Benefit From Active Marketing and Strong Brand Awareness
Domestic Players and Private Label Gaining Share With Innovation and Investment
Stable Growth Expected To Continue, As Players Follow Trends and Meet Consumer Demands
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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