Jeans in Poland

Jeans in Poland demonstrated resilience in 2025, with retail value sales rising by 6% in current terms to reach PLN5.7 billion. This growth was driven by consumers' preference for durability and comfort, as well as strong incumbents like Reserved and H&M, which emphasised fit and quality perceptions. Jeans is expected to maintain value growth in the forecast period.

This Jeans in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Jeans market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.