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Jeans in Greece

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    Report

  • 26 Pages
  • February 2026
  • Region: Greece
  • Euromonitor International
  • ID: 2190414
The jeans market in Greece experienced a decline of 2% in retail volume in 2025 as it experienced market polarisation towards value-driven mass offerings and premium/designer denim. Greek consumers are displaying increasing eco-consciousness and a preference for locally produced denim. Disposable income in Greece is growing, albeit at a slow pace, which supports demand in the jeans market.

This Jeans in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Polarisation the key trend
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Fast fashion imports drive market polarisation and value sales
  • Economy jeans dominates sales due to price sensitivity
  • CHART 2 Ultra Low Cost Offerings Driving Value Segment
  • CHART 3 Continued Rapid Expansion of Vinted in Greece
  • Super premium jeans sees dynamic growth driven by sustainability and quality
  • CHART 4 SAC & Co Champions Artisanal Craft and Domestic Production
WHAT’S NEXT?
  • Consumers drive growth through sustainable and local denim
  • Premium and economy jeans lead market growth through 2030
  • Digital innovation and circular fashion shape industry future
COMPETITIVE LANDSCAPE
  • ITX Hellas SA and Sarkk SA maintain market lead
  • Opportunities arise from sustainability and digital innovation
CHANNELS
  • Apparel and footwear specialists lead jeans distribution
  • Vinted fuels rapid growth of retail e-commerce
PRODUCTS
  • Local artisanal craft boosts sustainable denim offerings
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Analyst Insight
  • CHART 7 Mat Fashion Continues to Carve Out Space in Turbulent Sector
  • CHART 8 Kappa Greece - Engaging Gen?Z Through Culture, Music and Street Style
  • CHART 9 Ancient Greek Sandals × One&Only Kéa Island
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Greece 2025
  • CHART 12 Key Insights on Consumers in Greece 2025
  • CHART 13 Consumer Landscape in Greece 2025
APPAREL AND FOOTWEAR IN GREECE
EXECUTIVE SUMMARY
  • Modest current value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Mat Fashion navigates market polarisation with niche positioning
  • Kappa Greece engages Gen Z through culture and street style
  • Ancient Greek Sandals capitalises on travel and tourism boom
WHAT’S NEXT?
  • Consumers drive growth through online channels and sustainability
  • Apparel remains largest category with stable growth prospects
  • Niche segments drive growth through diversification and circularity
COMPETITIVE LANDSCAPE
  • Leading brands maintain strength in a fragmented market
  • No significant mergers or new product launches expected
CHANNELS
  • Retail offline remains dominant despite e-commerce growth
  • Retail e-commerce drives growth with immersive experiences
  • Experience and technology shaping the retail environment
PRODUCTS
  • Targeting tourism boom
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources