Home Improvement in Brazil - Product Image

Home Improvement in Brazil

  • ID: 2144278
  • Report
  • Region: Brazil
  • 15 pages
  • Euromonitor International
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The home improvement industry had two positive factors driving sales in 2017: house renovations and new households. Particularly in the second half of 2017, there were new launches within home improvement, although at a low rate and coming from a very low base in previous years. Official sources, such as Abramat (the Brazilian Association of Home Improvement), showed that home improvement was driven by household renovations towards the end of the review period.

The Home Improvement in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HOME IMPROVEMENT IN BRAZIL

Headlines
Prospects
Despite the Lacklustre Performance From the Real Estate Industry, Home Renovations Support Home Improvement in 2017
Standard-priced Paint Increases Its Presence Within Decorative Paint
Global Trends in Coverings Arrive Locally and Are Well Accepted by Brazilian Consumers
Competitive Landscape
Akzo Nobel Continues To Challenge the Leader Basf
Two of the Most Important Tile Manufacturers Recover Losses From 2015 and 2016
Private Label Posts Rapid Growth Across Many Categories

Category Data
Table 1 Sales of Home Improvement by Category: Value 2012-2017
Table 2 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 4 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 5 Distribution of Home Improvement by Format: % Value 2012-2017
Table 6 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Records Moderate Growth, Driven by Slow Economic Recovery
Recovery Is Slow
Most Categories Within Home and Garden Remain Highly Fragmented
Home Improvement and Gardening Stores: the Most Dynamic Channel
Urbanisation and Demographic Changes Bring Significant Opportunities

Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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