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Home Improvement in Brazil

  • ID: 2144278
  • Report
  • April 2020
  • Region: Brazil
  • 21 pages
  • Euromonitor International
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After recording a weak performance over much of the review period due to the last recession, which forced many Brazilians to postpone renovations or upgrades to their homes, 2019 was a more positive indicator for the forecast period, with local consumers gradually regaining their confidence in spending money and investing in their homes. Traditionally, many Brazilians employ third party contractors to carry out major renovations including simpler home improvement tasks.

The Home Improvement in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Home Improvement in Brazil
  • April 2020
List of Contents and Tables

Headlines

Prospects
  • Brazilians set to gradually regain spending confidence and invest in their homes through home improvement
  • Increasing number of Brazilians attempt to perform own renovation tasks to add value to homes and save money
  • Recovery in sight for home paint
Competitive Landscape
  • BASF retains leadership but experiences pressure from competitively-priced private label
  • Strong performance for local player Tramontina in cordless drills
  • Investments for major ceramic tile producers
Category Data
Table 1 Sales of Home Improvement by Category: Value 2014-2019
Table 2 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 4 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 5 Distribution of Home Improvement by Format: % Value 2014-2019
Table 6 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

Executive Summary
  • A number of positive indicators support increasing demand for home and garden in Brazil
  • Sustainability and desire for calming environments within increasingly urban landscape
  • Increasingly fragmented competitive landscape due to entry of independent small players
  • Increasing importance of adopting omnichannel strategy to expand consumer reach
  • Positive economic indicators set to support stronger performance by home and garden over the forecast period
Market Data
Table 8 Sales of Home and Garden by Category: Value 2014-2019
Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 13 Distribution of Home and Garden by Format: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format and Category: % Value 2019
Table 15 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

Coronavirus(COVID-19)

Sources
Summary 1 Research Sources
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