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Home Improvement in Romania

  • ID: 2145433
  • Report
  • Region: Romania
  • 14 pages
  • Euromonitor International
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Home improvement value sales registered vigorous growth in 2017, given the positive economic context, rising disposable incomes and continuous expansion of the property market. Consumers are resuming renovation activity, having previously postponed it due to income restraints. Home ownership is very high in Romania, making the inhabitants more likely to invest in their homes. Romanians generally choose DIY for their home improvement tasks, such as painting walls or making small repairs.

The publisher's Home Improvement in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-ter.

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HOME IMPROVEMENT IN ROMANIA

Headlines
Prospects
Romanians Are More Inclined To Renovate
the Hunger for Power Tools Intensifies
New Product Development Boosts Home Paint Value Sales
Competitive Landscape
Increasing Competition Within Home Improvement
Private Label Gains Further Presence
the Retail Landscape Is Increasingly Dynamic

Category Data

Table 1 Sales of Home Improvement by Category: Value 2012-2017
Table 2 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 4 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 5 Distribution of Home Improvement by Format: % Value 2012-2017
Table 6 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Executive Summary
Good Performance for Home and Garden in Romania
the Romanian Consumer Is Becoming Increasingly Sophisticated
Home and Garden in Romania Is Fragmented
Chained Retailers Reign Supreme
Home and Garden Moving in the Right Direction

Market Data

Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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