Home Improvement in the Philippines

  • ID: 2145435
  • Report
  • Region: Philippines
  • 15 pages
  • Euromonitor International
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Power tools generated the highest growth and the greatest interest as consumers continued to appreciate the advantages of power tools over hand tools and as manufacturers continued to improve their products and offerings in response to changing customer preferences. Makita replaced its brand that originally targeted a mid-range market with Makita MT to correct the notion that the product line is inferior in quality.

The publisher's Home Improvement in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HOME IMPROVEMENT IN THE PHILIPPINES

Headlines
Prospects
Power Tools Generates Highest Growth and Interest
Practicality and Versatility Influence Consumer Preference for Floor and Wall Coverings
Home Improvement Specialists Supply Most Products and Eye An Omnichannel Strategy
Competitive Landscape
Home Paint Players Dominate
Renowned Global Brands Are Favoured Except for Decorative Paint
Varying Degrees of Concentration According To Level of Technicality

Category Data

Table 1 Sales of Home Improvement by Category: Value 2012-2017
Table 2 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 4 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 5 Distribution of Home Improvement by Format: % Value 2012-2017
Table 6 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Executive Summary
Accelerated Growth Buoyed by Housing Construction and Purchasing Power
Inclination Towards Eco-friendliness and Technology Direct Product Development
Local Brands Lead As Consumers Value Practicality and Reputation
Specialist Channels Prevail But Non-mainstream Channels Offer Advantages
Living Spaces Will Continue Shrinking and Drive Demand for Compact Furnishings

Market Data

Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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