+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Home Improvement in the Philippines

  • ID: 2145435
  • Report
  • April 2020
  • Region: Philippines
  • 20 pages
  • Euromonitor International
1 of 2
Urbanisation, positive economic prospects and higher disposable income of consumers have driven the growth of do-it-yourself home improvement in the Philippines, where hand tools and power tools saw the highest value growth in 2019. Within floor coverings, floor tiles posted high growth in line with higher demand for such flooring in new construction. However, decorative paint continued to account for the bulk of actual sales.

The Home Improvement in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Home Improvement in the Philippines

List of Contents and Tables

HEADLINES

PROSPECTS
  • DIY home improvement projects and new construction boost sales of tools and floor tiles, but paint still accounts for the bulk of sales
  • Floor covering, especially floor tiles, benefit the most from demand in the construction industry
  • Specialist retailers retain highest share of sales as they serve as one-stop shops for homeowners seeking renovation supplies
COMPETITIVE LANDSCAPE
  • Pacific Paint maintains its lead by creating ties with hardware stores nationwide and pursuing active marketing strategies
  • The other top two home improvement players are also paint manufacturers, as paint accounts for the highest share of value sales
  • Consumers increasingly go to e-commerce sites to make price and product comparisons, but branded products still dominate
CATEGORY DATA
  • Table 1 Sales of Home Improvement by Category: Value 2014-2019
  • Table 2 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 5 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 6 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Market growth remains strong, driven by rising number of new home buyers, first-time householders, and increased interest in gardening
  • Potential threat of IKEA’s 2020 entry into the local home and garden landscape has actually had a positive impact on local players
  • Home furnishings and homewares leader SM Retail maintains its clear lead in highly fragmented home and garden landscape
  • Home and garden specialist retailers dominate by offering one-stop shopping solutions for home renovations and new homeowners
  • Discerning younger consumers with higher incomes, new homes and people establishing their first households expected to drive growth
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2014-2019
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 13 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
Adroll
adroll