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Jeans in the US

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    Report

  • 23 Pages
  • January 2026
  • Region: United States
  • Euromonitor International
  • ID: 2145482
Jeans in the US experienced a challenging year in 2025, with a marginal decline in volume sales, driven by economic uncertainty and shifting consumer preferences towards affordability and value. Despite this, retail value sales increased by 1%, to reach USD18.44 billion. Stronger growth is anticipated moving forward, with a CAGR of 2% to 2030, driven by economy and standard jeans.

This Jeans in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Jeans navigates challenges in 2025, but is set for future growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • A difficult year for jeans due to economic uncertainty, with economy jeans performing best
  • Kontoor Brands diversifies with strategic acquisition due to tariffs and challenges in jeans
  • CHART 2 Kontoor Brands Expands Beyond Denim with Helly Hansen Acquisition
  • Sustainability and inclusivity remain key priorities for brands
  • CHART 3 Gap’s “Better in Denim” Campaign Wins Generation Z with Y2K Nostalgia and Global Girl Group
WHAT’S NEXT?
  • Brands set to drive growth through regaining relevance and addressing different needs
  • The continued increasing importance of sustainability and inclusivity
  • CHART 4 Analyst Insight
  • AI-driven innovation to shape the future of jeans
COMPETITIVE LANDSCAPE
  • Levi's maintains its lead through strategic moves
  • CHART 5 Levi’s Tackles Tariffs with Strategic Pricing and Supply Chain Shifts
  • Mergers and acquisitions reshape the competitive landscape
CHANNELS
  • Offline retail remains dominant despite e-commerce growth
  • Omnichannel retail is becoming essential to meet evolving expectations
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 ThredUp Launches First-Ever Digital Vintage Pop-Up to Expand Sustainable Fashion
  • CHART 8 adidas and Puma Race Ahead in Running Shoes Amid Tariff Uncertainty
  • CHART 9 Analyst Insight
  • CHART 10 Uniqlo Accelerates US Expansion with Affordable, Functional Fashion
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the US 2025
  • CHART 13 Key Insights on Consumers in the US 2025
  • CHART 14 Consumer Landscape in the US 2025
APPAREL AND FOOTWEAR IN THE US
EXECUTIVE SUMMARY
  • Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth continues, although this is minimal due to economic and tariff challenges
  • Resale and rental trend reshapes consumer behaviour
  • Tariff volatility prompts response from manufacturers
WHAT’S NEXT?
  • AI set to drive innovation and higher growth in apparel and footwear in the US
  • Resale and rental trend expected to reshape US consumer behaviour
  • Sustainability and social media will impact future growth
COMPETITIVE LANDSCAPE
  • Top brands maintain their lead due to brand recognition, adaptation, and distribution
  • Market polarisation sees luxury resilience alongside the quest for value
  • Mergers and acquisitions reshape the competitive landscape
CHANNELS
  • Offline retail remains dominant, with consumers valuing tactile experiences
  • E-commerce maintains a significant presence with AI-driven growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources