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Jeans in Mexico

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    Report

  • 23 Pages
  • January 2026
  • Region: Mexico
  • Euromonitor International
  • ID: 2219018
In 2025, Mexico’s jeans category experiences a gradual recovery, shaped by economic uncertainty, trade-related pressures on imports, and shifting consumer behaviour. While demand remains below historical peaks due to market maturity and the durable nature of denim, local producers have strengthened their position as higher costs for international fast-fashion brands have reduced competitive pressure.

This Jeans in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Import tariffs boost local denim producers competitive position
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Domestic producers benefit from tariffs and taxes
  • CHART 2 Local Jeans Brands Set New Standards for Reliability and Price in Mexico
  • Resale and rental gain relevance
  • Market polarisation drives local brands' success
WHAT’S NEXT?
  • Economy and standard jeans lead demand
  • Sustainability shapes brand perception in jeans
  • E-commerce expands jeans opportunities
COMPETITIVE LANDSCAPE
  • Levi retains lead while competitors capitalise on tariffs
  • Stable competitive landscape with opportunities for local brands
CHANNELS
  • Apparel and footwear specialists drive jeans sales
  • Retail e-commerce gains traction with a sustainability focus
  • CHART 3 Analyst Insight
PRODUCTS
  • Local production and tariffs boost domestic jeans sales
  • CHART 4 Local Manufacturing Drives Oggi’s Growth in Mexican Jeans
  • Sustainability drives growth in second-hand jeans
  • CHART 5 Affordable Fashion Meets Sustainability at Second Chance
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Omnichannel Strategies Key to Converting Traffic into Sales in Mexico
  • CHART 9 CICEG Supports Plan Mexico to Boost Competitiveness Against Asian Imports
  • CHART 10 Industry 5.0 Takes Centre Stage in Guanajuato’s Footwear Sector
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Mexico 2025
  • CHART 13 Key Insights on Consumers in Mexico 2025
  • CHART 14 Consumer Landscape in Mexico 2025
APPAREL AND FOOTWEAR IN MEXICO
EXECUTIVE SUMMARY
  • Polarisation seen in apparel and footwear due to a challenging macro-economic environment
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Tariffs and economic stagnation drive market polarisation
  • Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
  • Omnichannel strategies key to converting traffic into sales
WHAT’S NEXT?
  • Steady growth ahead for Mexico’s apparel and footwear
  • Resale and rental market gains traction
  • Technology integration boosts competitiveness
COMPETITIVE LANDSCAPE
  • Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
CHANNELS
  • Apparel and footwear specialists lead distribution
  • Retail e-commerce grows with technology and changing consumer behaviour
PRODUCTS
  • Balenciaga reinvents the Speedcat with bold, luxury design
  • Industry 5.0 transforms footwear production in Guanajuato
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources