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Social Networking Sites in the US - Industry Market Research Report

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    Report

  • 38 Pages
  • July 2021
  • Region: United States
  • IBISWorld
  • ID: 2148512
Getting Connected: New Operators Will Likely Continue to Enter the Industry and Exacerbate Competition

FEATURED COMPANIES

  • Facebook Inc.
  • LinkedIn Corp.
  • Twitter Inc.

Social Networking Sites


By leveraging user data for targeted advertisements, where the supermajority of revenue is derived, operators in the Social Networking Sites industry have been able to capitalize on the popularity of their platforms. Furthermore, the industry has benefited from the continual shift of advertising spending to the internet, the proliferation of internet-connected mobile devices and more powerful networks. As a result, industry revenue is anticipated to increase over the five years to 2018. Over the five years to 2023, industry revenue is expected to continue growing, albeit at a slower rate. This decelerated growth can be attributed to slowdowns in the number of mobile internet connections and percentage of services conducted online, both of which are key drivers for social networking sites. Nevertheless, the industry will likely grow at a strong rate.

This industry includes social networking website publishers and developers. The industry does not include companies that predominantly develop blogs, games, internet content, messaging services, online dating websites, online recruitment websites, online forums or online videos.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

FEATURED COMPANIES

  • Facebook Inc.
  • LinkedIn Corp.
  • Twitter Inc.

ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources

INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle

PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations

COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization

MAJOR COMPANIES
OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance

KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios

JARGON & GLOSSARY

A selection of companies mentioned in this report includes:

  • Facebook Inc.
  • Twitter Inc.
  • LinkedIn Corp.

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