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Jeans in Argentina

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    Report

  • 25 Pages
  • February 2026
  • Region: Argentina
  • Euromonitor International
  • ID: 2165679
Jeans in Argentina were recording declining sales in retail volume terms in 2025 due to economic uncertainty. However, despite the challenging conditions, the market is expected to grow at a current value CAGR of 16% over the forecast period, driven by affluent consumers seeking premium and sustainable products. The competitive landscape remains fragmented, with top companies holding minimal market share, presenting opportunities for innovation and differentiation.

This Jeans in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic uncertainty sees volume sales declining in jeans
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Premium brands thrive amidst economic uncertainty
  • Economy jeans dominate volume sales
  • Market polarisation drives value sales
  • CHART 3 All Categories See Falling volumes but the Most Economical Ones are Least Affected
WHAT’S NEXT?
  • Affluent consumers drive growth in premium and super-premium jeans
  • Economy jeans the largest category despite slow growth
  • Sustainability and premiumisation drive future growth
COMPETITIVE LANDSCAPE
  • Sur Pacifico SA leads, just ahead of Levi Strauss and Zara
  • Blum brand innovates with customisable jeans
CHANNELS
  • Apparel and footwear specialists drive offline sales
  • Retail e-commerce gains traction with competitive pricing
  • Sustainability and premiumisation shape retail environment
  • CHART 4 Jeans is the Most Sought-After Category for Second-Hand Clothes Buyers
PRODUCTS
  • Sophistication and customisation driving premium jeans sales
  • CHART 5 All the Price Segments are Seeing More Sophisticated Options
  • Innovative product launches attract consumers
  • Premiumisation and sustainability shape future growth
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 The Economic Situation Negatively Affects All Apparel and Footwear Categories
  • CHART 9 Imported Products Dominate the Apparel and Footwear Categories
  • CHART 10 More Casual Apparel and Footwear Being Seen Across All the Categories
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Argentina 2025
  • CHART 13 Key Insights on Consumers in Argentina 2025
  • CHART 14 Consumer Landscape in Argentina 2025
APPAREL AND FOOTWEAR IN ARGENTINAEXECUTIVE SUMMARYKEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic downturn impacts sales of non-essential fashion items
  • Apparel dominates volume sales, but footwear leads in value terms
  • Discount campaigns drive sales amid market polarisation
  • All categories hit by the difficult economic backdrop
  • Reduced import tariffs help open up the market to more international brands and products
  • Trend towards more casual clothing continues to be seen post-pandemic
WHAT’S NEXT?
  • New international brands enter local market
  • Apparel remains the largest category in volume terms
  • Promotions and digital marketing drive future growth
COMPETITIVE LANDSCAPE
  • adidas Argentina SA maintains its lead amid economic challenges
  • No significant mergers, acquisitions or new launches
  • Limited presence of luxury brands
CHANNELS
  • Apparel and footwear specialists drive sales through omnichannel retailing
  • E-commerce continues emerging as a key channel with discounts and promotions
  • Trends shaping the retail environment through promotions and digital marketing
PRODUCTS
  • Tariffs drive innovation in product design and functionality
  • Casual wear dominates apparel and footwear collections
  • Increased competition driving growth and innovation
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources