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Jeans in Chile

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    Report

  • 23 Pages
  • February 2026
  • Region: Chile
  • Euromonitor International
  • ID: 2169393
The jeans market in Chile was characterised by an ongoing sales recovery driven by economy and standard jeans. Jeans saw retail volume sales of 27 million units in 2025, representing 11% growth from 2024. This growth was driven by consumers prioritising affordability and value. The market is expected to continue growing over the forecast period, albeit at a slower rate.

This Jeans in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Focus on affordability and value drives strong growth in retail volume terms in 2025
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Jeans impacted by market polarisation
  • Economy jeans dominate sales but second-hand market making inroads
  • Market polarisation drives growth in affordable jeans
  • CHART 2 Levi’s Bets on Store Innovation to Strengthen Its Premium Positioning in Chile
WHAT’S NEXT?
  • Consumers prioritise affordability and sustainability
  • Second-hand market set to play a growing role in jeans
COMPETITIVE LANDSCAPE
  • Levi’s maintains lead through quality and innovation
  • No significant mergers or new launches in 2025
CHANNELS
  • Department stores lead jeans sales through omnichannel presence
  • Retail e-commerce gains momentum with competitive pricing
  • No new retail brands or concepts
  • CHART 3 Falabella Promotes Responsible Consumption Through Clothing Exchange
PRODUCTS
  • Levi’s drives premium sales with innovative retail experience
  • Sustainability and inclusivity reshape retail channel mix
  • CHART 4 Sustainability and Style Define Bazar Vintage’s Success
  • Falabella promotes circular fashion through clothing exchange
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Analyst Insight
  • CHART 7 Premium Sportswear Growth Driven by Outdoor and Performance Trends
  • CHART 8 Apparel and Footwear See Strong Demand from Argentine Consumers
  • CHART 9 Circular Fashion Gains Momentum Through Falabella’s Trueque Initiative
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Chile 2025
  • CHART 12 Key Insights on Consumers in Chile 2025
  • CHART 13 Consumer Landscape in Chile 2025
APPAREL AND FOOTWEAR IN CHILE
EXECUTIVE SUMMARY
  • Improving economy and cross-border sales support growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Premium sportswear drives growth through outdoor trends
  • Argentine consumers boost sales through cross-border shopping
  • Sportswear the focus of consumer demand
WHAT’S NEXT?
  • Consumers turning to e-commerce as they demand convenience
  • Sustainability and premium sportswear set to drive demand for apparel
  • Premium sportswear set to lead growth with the focus on tech innovation and durability
COMPETITIVE LANDSCAPE
  • Falabella and adidas lead the competitive landscape
  • Players look for new opportunities in e-commerce and sustainable product lines
CHANNELS
  • Falabella and Ripley lead offline retail with strong brand trust
  • E-commerce gains traction with competitive pricing and variety
  • Sustainability and affordability drive resale and rental trends
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources