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Spirits in South Korea

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    Report

  • 30 Pages
  • June 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 2169204
Total volume sales of spirits increased in South Korea in 2024, reflecting a steady recovery in consumer demand after a difficult year in 2023, despite economic challenges. Growth was driven by rising interest in premium spirits, the home consumption trend, and expanding product diversity. Consumers increasingly sought high-quality, internationally recognised spirits, shifting their focus from traditional local spirits to premium whiskies and craft spirits.

The Spirits in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Whiskies and shochu/soju continue to drive growth in spirits
  • Hite Jinro extends its lead due to its dominance of shochu/soju
  • Hypermarkets and convenience stores grow their shares of off-trade sales
PROSPECTS AND OPPORTUNITIES
  • Despite overall declining trend, on-trade channel set to maintain growth
  • Tax reduction set to provide opportunities for traditional spirits
  • Innovation likely in traditional spirits
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2024
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 2 Sales of Spirits by Category: Total Value 2019-2024
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink-driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 32 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources