Home Improvement in Indonesia - Research and Markets

In response to the COVID-19 pandemic, the Indonesian government introduced Value Added Tax (VAT) incentives for the housing sector. Under the regulation, the VAT payable on the delivery of landed houses or apartment units starting from March 2021 was borne by the government, resulting in the lower price of housing paid by consumers.

This Home Improvement in Indonesia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home Improvement market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Government action to maintain the housing market
Players use television and internet advertising for promotion
Arwana Citramulia sees share growth, driven by various developments

PROSPECTS AND OPPORTUNITIES

Economic improvements set to drive growth in the forecast period
Stronger competition will lead to more promotions and discounts
More colours and sizes expected in tiles and decorative paint

CATEGORY DATA

Table 1 Sales of Home Improvement by Category: Value 2016-2021
Table 2 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 4 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 5 Distribution of Home Improvement by Format: % Value 2016-2021
Table 6 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

HOME AND GARDEN IN INDONESIA

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2016-2021
Table 9 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 11 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 13 Distribution of Home and Garden by Format: % Value 2016-2021
Table 14 Distribution of Home and Garden by Format and Category: % Value 2021
Table 15 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

SOURCES