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Home Improvement in Indonesia

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    Report

  • 23 Pages
  • May 2025
  • Region: Indonesia
  • Euromonitor International
  • ID: 2169336
In 2024, value sales of home improvement in Indonesia continued to experience robust growth, fuelled by urbanisation, rising disposable incomes, and a growing middle class. Government initiatives, notably the One Million Houses programme, have significantly boosted residential construction, indirectly increasing the demand for home improvement. In bathroom and sanitaryware, players such as TOTO Indonesia have expanded their product lines to cater for modern consumer preferences.

The Home Improvement in Indonesia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home improvement’s growth is driven by housing projects, sustainability trends and rising DIY culture
  • Satya Langgeng Sentosa retains lead of fragmented competitive landscape, supported by strong presence in floor covering
  • Distribution of home improvement diversifies as DIY culture, convenience, and digital innovation reshape shopping habits
PROSPECTS AND OPPORTUNITIES
  • Urbanisation and new capital to drive steady growth in home improvement, with floor covering set to record further dynamic growth
  • Housing shifts reshape demand for diverse home improvement solutions in local market
  • Smart innovation set to transform the future of home improvement in Indonesia
CATEGORY DATA
  • Table 1 Sales of Home Improvement by Category: Value 2019-2024
  • Table 2 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 5 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 6 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOME AND GARDEN IN INDONESIA
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources