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Home Insecticides in Greece

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    Report

  • 19 Pages
  • February 2024
  • Region: Greece
  • Euromonitor International
  • ID: 2190418
Home insecticides is another category which is being impacted by price hikes, driven by high costs for manufacturers and inflationary pressures. Whilst players have aimed to absorb their own costs as much as possible, especially in light of the price-sensitive consumer environment, an increase in unit prices has been inevitable. This means value sales are being supported by these higher prices, while volume sales remain in a slump.

The Home Insecticides in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Insecticides market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME INSECTICIDES IN GREECEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tight competition leads to discounting activities, as brands try to boost their sales to price-sensitive consumers
  • Consumers seek product trust over brand loyalty
  • Hot and humid conditions required to boost demand
PROSPECTS AND OPPORTUNITIES
  • 'Green' trends set to drive further developments in home insecticides
  • Seasonal dependency leads to unpredictable results, while fear of the tiger mosquito creates specialised opportunities
  • Specialised sprays set to be key drivers in spray/aerosol insecticides
CATEGORY DATA
  • Table 1 Sales of Home Insecticides by Category: Value 2018-2023
  • Table 2 Sales of Home Insecticides by Category: % Value Growth 2018-2023
  • Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
  • Table 4 NBO Company Shares of Home Insecticides: % Value 2019-2023
  • Table 5 LBN Brand Shares of Home Insecticides: % Value 2020-2023
  • Table 6 Forecast Sales of Home Insecticides by Category: Value 2023-2028
  • Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
HOME CARE IN GREECE
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2018-2023
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2018-2023
  • Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format: % Value 2018-2023
  • Table 15 Distribution of Home Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources