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Footwear in Germany

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    Report

  • 28 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 5920844
The footwear market in Germany demonstrated resilience in 2025, with moderate growth driven by increasing disposable income and consumer expenditure. Although retail volume declined by 2%, retail value grew by 1%, indicating a shift towards premium and sustainable products. This trend is expected to continue, with retail sales forecast to increase at a CAGR of 1% to EUR12.7 billion by 2030.

This Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Footwear shows resilience
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Disposable income growth supports moderate footwear sales
  • Women's footwear remains largest category, driven by demand for functional and customisable products
  • Sustainability and innovation drive dynamic growth in specific footwear categories
  • CHART 3 8beaufort.hamburg Shows a Clear Edge When It Comes to Sustainability
WHAT’S NEXT?
  • Sustainability and customisation drive future growth
  • Women's footwear dominates market
  • E-commerce gains momentum in footwear sales
COMPETITIVE LANDSCAPE
  • Deichmann and sportswear brands lead market
  • Sustainability drives challenger brand success and market evolution
CHANNELS
  • Puma and Meta lead innovation with mixed-reality shopping
  • CHART 4 Puma and Meta Launch Mixed-Reality Shopping Experience for Basketball Shoe Debut
  • Retail e-commerce sees growth in footwear sales
  • Omnichannel strategies to shape future footwear sales
PRODUCTS
  • Sustainable design drives innovation in footwear products
  • CHART 5 Salomon Index.03 Sneaker Takes sustainability and Running Performance Seriously
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 E-dress Goes on an Offline Tour for the First Time
  • CHART 9 More Personal and Smarter - the Zalando Assistant
  • CHART 10 BFW Joins Forces with CFW to Accelerate the Industry's Sustainability Efforts
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Germany 2025
  • CHART 13 Key Insights on Consumers in Germany 2025
  • CHART 14 Consumer Landscape in Germany 2025
APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
  • Resale and rental models become increasingly prominent
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Resale and rental models drive sustainable fashion
  • Apparel demand shaped by preferences for sustainable and affordable fashion
  • Dynamic growth in resale and rental services
WHAT’S NEXT?
  • Sustainable practices and technology drive market growth
  • Apparel offers stable growth prospects
  • Sportswear emerges as fastest-growing area driven by technology
COMPETITIVE LANDSCAPE
  • H&M and C&A maintain lead despite Shein’s growth
  • Zalando’s acquisition of About You reshapes e-commerce landscape
CHANNELS
  • Retail offline leads apparel and footwear sales despite e-commerce growth
  • Retail e-commerce drives growth with AI-driven personalisation
  • AI personalisation tools and virtual try-on bolster appeal of e-commerce
PRODUCTS
  • Sustainability drives innovation in product design
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources