Apparel and footwear in Germany continued to recover in 2022, with positive performances by most categories. With a return to travel, local consumers looked to visit warmer climates and beach destinations, thereby driving up demand for men’s and women’s swimwear.
The analyst's Apparel and Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
The analyst's Apparel and Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Apparel, Footwear, Sportswear.Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
APPAREL AND FOOTWEAR IN GERMANYDISCLAIMERWOMENSWEAR IN GERMANYKEY DATA FINDINGSMENSWEAR IN GERMANYKEY DATA FINDINGSCHILDRENSWEAR IN GERMANYKEY DATA FINDINGSSPORTSWEAR IN GERMANYKEY DATA FINDINGS
JEANS IN GERMANYKEY DATA FINDINGSHOSIERY IN GERMANYKEY DATA FINDINGS
APPAREL ACCESSORIES IN GERMANYKEY DATA FINDINGSFOOTWEAR IN GERMANYKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Apparel and footwear in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
MARKET DATA
- Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
- Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
2022 DEVELOPMENTS
- Swimwear benefits from resumption of travel as restrictions ease
- Greater return to normality supports store-based sales
- H&M enjoys brand loyalty in highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
- Consumers to focus on spending less as circular economy gains momentum as a form of sustainability
- Development of e-commerce platforms is imperative as online sales continue to grow
- Quality over quantity: Growing premiumisation creates opportunities for smaller players
CATEGORY DATA
- Table 13 Sales of Womenswear by Category: Volume 2017-2022
- Table 14 Sales of Womenswear by Category: Value 2017-2022
- Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
- Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
- Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
- Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
- Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
- Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
- Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
- Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Men’s swimwear records most dynamic growth, driven by return to travel
- Discount chains and private label gain ground in a category led by H&M
- Menswear consumers make strong return to physical stores
PROSPECTS AND OPPORTUNITIES
- Sports-inspired apparel and footwear likely to continue challenging office dress codes
- Premium and super premium jeans set to record further growth momentum
- Buy Now Pay Later trends boost e-commerce prospects
CATEGORY DATA
- Table 31 Sales of Menswear by Category: Volume 2017-2022
- Table 32 Sales of Menswear by Category: Value 2017-2022
- Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
- Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Menswear: % Value 2018-2022
- Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
- Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
- Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
- Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
- Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
- Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
- Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
- Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
- Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
- Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
- Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Decline in birth rates in 2022 impacts demand for childrenswear
- C&A retains convincing leadership of childrenswear
- Reopening of stores supports recovery of apparel and footwear specialists
PROSPECTS AND OPPORTUNITIES
- Wider range of eco-friendly childrenswear set to emerge in the coming years
- Circular economy is gaining in popularity among new parents
- Retail e-commerce set to experience further growth over forecast period
CATEGORY DATA
- Table 49 Sales of Childrenswear by Category: Volume 2017-2022
- Table 50 Sales of Childrenswear by Category: Value 2017-2022
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
- Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
- Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
- Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
- Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Continued recovery in sportswear in 2022 despite year-end slowdown
- Sportswear specialists recover in 2022 as stores reopen
PROSPECTS AND OPPORTUNITIES
- Sales of sports-inspired apparel and footwear to be influenced by casualisation trend
- Local consumers increasingly attracted to sustainable materials
- Improving experience offered by brands’ direct websites threatens online third party platforms
CATEGORY DATA
- Table 105 Sales of Sportswear by Category: Value 2017-2022
- Table 106 Sales of Sportswear by Category: % Value Growth 2017-2022
- Table 107 NBO Company Shares of Sportswear: % Value 2018-2022
- Table 108 LBN Brand Shares of Sportswear: % Value 2019-2022
- Table 109 Distribution of Sportswear by Format: % Value 2017-2022
- Table 110 Forecast Sales of Sportswear by Category: Value 2022-2027
- Table 111 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Premiumisation continues to drive value sales of jeans in Germany
- H&M and C&A continue to lead fragmented competitive landscape with economy jeans for every style
- Environmentally-friendly materials are key in increasingly competitive environment
PROSPECTS AND OPPORTUNITIES
- Other materials offer attractive alternatives to traditional denim jeans
- Second-hand market for jeans expected to continue expanding
- Retail e-commerce set to benefit from AI developments
CATEGORY DATA
- Table 59 Sales of Jeans by Category: Volume 2017-2022
- Table 60 Sales of Jeans by Category: Value 2017-2022
- Table 61 Sales of Jeans by Category: % Volume Growth 2017-2022
- Table 62 Sales of Jeans by Category: % Value Growth 2017-2022
- Table 63 Sales of Men’s Jeans by Category: Volume 2017-2022
- Table 64 Sales of Men’s Jeans by Category: Value 2017-2022
- Table 65 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
- Table 66 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
- Table 67 Sales of Women’s Jeans by Category: Volume 2017-2022
- Table 68 Sales of Women’s Jeans by Category: Value 2017-2022
- Table 69 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
- Table 70 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
- Table 71 NBO Company Shares of Jeans: % Value 2018-2022
- Table 72 LBN Brand Shares of Jeans: % Value 2019-2022
- Table 73 Forecast Sales of Jeans by Category: Volume 2022-2027
- Table 74 Forecast Sales of Jeans by Category: Value 2022-2027
- Table 75 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
- Table 76 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
- Table 77 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
- Table 78 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
- Table 79 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
- Table 80 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
- Table 81 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
- Table 82 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
- Table 83 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
- Table 84 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Sheer hosiery records substantial growth as pandemic restrictions ease
- Online shopping remains strong in 2022 despite stores reopening
PROSPECTS AND OPPORTUNITIES
- Shapewear brands to inspire further development of functional hosiery
- Hosiery specialists diversify through premiumisation and statement styles
- Hosiery prices expected to further increase over the forecast period
CATEGORY DATA
- Table 85 Sales of Hosiery by Category: Volume 2017-2022
- Table 86 Sales of Hosiery by Category: Value 2017-2022
- Table 87 Sales of Hosiery by Category: % Volume Growth 2017-2022
- Table 88 Sales of Hosiery by Category: % Value Growth 2017-2022
- Table 89 NBO Company Shares of Hosiery: % Value 2018-2022
- Table 90 LBN Brand Shares of Hosiery: % Value 2019-2022
- Table 91 Forecast Sales of Hosiery by Category: Volume 2022-2027
- Table 92 Forecast Sales of Hosiery by Category: Value 2022-2027
- Table 93 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
- Table 94 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Demand for apparel accessories in 2022 reflects post-pandemic lifestyle changes
- S Oliver Bernd Freier retains overall leadership of apparel accessories in 2022
- The low return rate for apparel accessories drives e-commerce growth
PROSPECTS AND OPPORTUNITIES
- Further growth expected for apparel accessories over the forecast period
- Second-hand market of apparel accessories to be revived online
- Prices expected to further increase over the forecast period
CATEGORY DATA
- Table 95 Sales of Apparel Accessories by Category: Volume 2017-2022
- Table 96 Sales of Apparel Accessories by Category: Value 2017-2022
- Table 97 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
- Table 98 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
- Table 99 NBO Company Shares of Apparel Accessories: % Value 2018-2022
- Table 100 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
- Table 101 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
- Table 102 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
- Table 103 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
- Table 104 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Demand for footwear in Germany continues to notably rise as restrictions ease
- Deichmann retains leadership but continues to lose share to smaller players
- Despite growth of online shopping, sales through footwear specialists rise in 2022
PROSPECTS AND OPPORTUNITIES
- Recovery of footwear expected later into forecast period
- Sustainability and ethical trade increasingly important for Germans
- Online shopping experience expected to develop further
CATEGORY DATA
- Table 112 Sales of Footwear by Category: Volume 2017-2022
- Table 113 Sales of Footwear by Category: Value 2017-2022
- Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022
- Table 115 Sales of Footwear by Category: % Value Growth 2017-2022
- Table 116 NBO Company Shares of Footwear: % Value 2018-2022
- Table 117 LBN Brand Shares of Footwear: % Value 2019-2022
- Table 118 Distribution of Footwear by Format: % Value 2017-2022
- Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027
- Table 120 Forecast Sales of Footwear by Category: Value 2022-2027
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
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