Apparel and Footwear in Germany

  • ID: 2646952
  • Report
  • Region: Germany
  • 82 pages
  • Euromonitor International
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In 2017, apparel and footwear sales remained stagnant in Germany despite favourable economic circumstances, high levels of disposable income and growing fashion awareness. This can be explained by significant changes within the competitive landscape that continued to unfold in 2017. The growing popularity and availability of low-priced fashion led to greater price sensitivity amongst savvy consumers looking for the best prices in both store-based retailing and internet retailing.

The Apparel and Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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APPAREL AND FOOTWEAR IN GERMANY

List of Contents and Tables
  • Executive Summary
  • Apparel and Footwear Value Sales Stagnate in 2017
  • Evolving Sportswear Trend Effects All Categories
  • Traditional Brands Under Increased Pressure From Growing Competition
  • Internet Retailing Maintains Growth Trend
  • Apparel and Footwear Facing Weak Outlook for the Years Ahead
  • Market Data
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
  • Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Demographic Development Encourages Growth in Childrenswear
  • Cheaper Products, Second-hand Options Attract More Parents As Children Outgrow Clothes So Quickly
  • Many Parents Still Place Value on Fashion and Image, Benefitting Luxury Brands
  • Competitive Landscape
  • Growing Polarity Pressuring Brands in the Middle
  • Luxury and Sportswear Brands Are Relatively Thriving
  • Parents Increasingly Look To Alternative Channels
  • Category Data
  • Table 13 Sales of Childrenswear by Category: Volume 2012-2017
  • Table 14 Sales of Childrenswear by Category: Value 2012-2017
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
  • Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Strong Price Competition Results in Weaker Outlook
  • Sports-related Apparel Accessories Support Growth
"other" Apparel Accessories See Significant Growth
  • Competitive Landscape
  • Leading Player Maintains Lead But Faces Competition From Sports Brands
  • Nike and Adidas Performing the Best
  • Influence of Fast Fashion Labels Growing Stronger
  • Category Data
  • Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
  • Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
  • Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
  • Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
  • Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
  • Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
  • Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
  • Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
  • Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
  • Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Outlook for Menswear Overall Looks Weak
  • Bright Spots Remain Amid A Lacklustre Performance
  • Increased Focus on Functionality and Comfort Boost Sales of Sports-inspired Apparel
  • Competitive Landscape
  • H&m Remains Top Company in Highly Fragmented Category
  • Private Label Benefits From Price Consciousness
  • Sportswear Brands Recording Significant Gains
  • Category Data
  • Table 33 Sales of Menswear: Volume 2012-2017
  • Table 34 Sales of Menswear: Value 2012-2017
  • Table 35 Sales of Menswear: % Volume Growth 2012-2017
  • Table 36 Sales of Menswear: % Value Growth 2012-2017
  • Table 37 NBO Company Shares of Menswear: % Value 2013-2017
  • Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
  • Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
  • Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
  • Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
  • Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
  • Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
  • Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
  • Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
  • Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
  • Table 47 Forecast Sales of Menswear: Volume 2017-2022
  • Table 48 Forecast Sales of Menswear: Value 2017-2022
  • Table 49 Forecast Sales of Menswear: % Volume Growth 2017-2022
  • Table 50 Forecast Sales of Menswear: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Womenswear Facing Poor Outlook After Recent Stagnation
  • High Interest in Emerging Trends To Mitigate Decline
  • Casualwear, Sportswear Supplant Demand for Women's Suits, But Trends Likely To Change Over the Forecast Period
  • Competitive Landscape
  • H&m Hennes and Mauritz Remains Leader But Loses Share
  • Internet Retailing Gains the Most in the Womenswear Arena
  • Private Label Benefitting From Price Sensitivity
  • Category Data
  • Table 51 Sales of Womenswear: Volume 2012-2017
  • Table 52 Sales of Womenswear: Value 2012-2017
  • Table 53 Sales of Womenswear: % Volume Growth 2012-2017
  • Table 54 Sales of Womenswear: % Value Growth 2012-2017
  • Table 55 NBO Company Shares of Womenswear: % Value 2013-2017
  • Table 56 LBN Brand Shares of Womenswear: % Value 2014-2017
  • Table 57 NBO Company Shares of Women's Nightwear: % Value 2013-2017
  • Table 58 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
  • Table 59 NBO Company Shares of Women's Outerwear: % Value 2013-2017
  • Table 60 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
  • Table 61 NBO Company Shares of Women's Swimwear: % Value 2013-2017
  • Table 62 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
  • Table 63 NBO Company Shares of Women's Underwear: % Value 2013-2017
  • Table 64 LBN Brand Shares of Women's Underwear: % Value 2014-2017
  • Table 65 Forecast Sales of Womenswear: Volume 2017-2022
  • Table 66 Forecast Sales of Womenswear: Value 2017-2022
  • Table 67 Forecast Sales of Womenswear: % Volume Growth 2017-2022
  • Table 68 Forecast Sales of Womenswear: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Premium Jeans Expected To Remain Fastest-growing Category
  • Sustainability Awareness Increasingly Affecting Consumer Behaviour
  • Improved Sustainability May Improve Image Without Justifying Higher Prices
  • Competitive Landscape
  • C&a and H&m Maintain Lead in Jeans Overall, But Lose Share in 2017
  • Levi Strauss Germany Expands Lead in Premium Jeans
  • Economy Jeans Brands See Intensified Competition
  • Category Data
  • Table 69 Sales of Jeans: Volume 2012-2017
  • Table 70 Sales of Jeans: Value 2012-2017
  • Table 71 Sales of Jeans: % Volume Growth 2012-2017
  • Table 72 Sales of Jeans: % Value Growth 2012-2017
  • Table 73 Sales of Men's Jeans: Volume 2012-2017
  • Table 74 Sales of Men's Jeans: Value 2012-2017
  • Table 75 Sales of Men's Jeans: % Volume Growth 2012-2017
  • Table 76 Sales of Men's Jeans: % Value Growth 2012-2017
  • Table 77 Sales of Women's Jeans: Volume 2012-2017
  • Table 78 Sales of Women's Jeans: Value 2012-2017
  • Table 79 Sales of Women's Jeans: % Volume Growth 2012-2017
  • Table 80 Sales of Women's Jeans: % Value Growth 2012-2017
  • Table 81 NBO Company Shares of Jeans: % Value 2013-2017
  • Table 82 LBN Brand Shares of Jeans: % Value 2014-2017
  • Table 83 Forecast Sales of Jeans: Volume 2017-2022
  • Table 84 Forecast Sales of Jeans: Value 2017-2022
  • Table 85 Forecast Sales of Jeans: % Volume Growth 2017-2022
  • Table 86 Forecast Sales of Jeans: % Value Growth 2017-2022
  • Table 87 Forecast Sales of Men's Jeans: Volume 2017-2022
  • Table 88 Forecast Sales of Men's Jeans: Value 2017-2022
  • Table 89 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
  • Table 90 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
  • Table 91 Forecast Sales of Women's Jeans: Volume 2017-2022
  • Table 92 Forecast Sales of Women's Jeans: Value 2017-2022
  • Table 93 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
  • Table 94 Forecast Sales of Women's Jeans: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Value Growth To Slow Down in Years Ahead
  • Non-sheer Hosiery Fuelled by Sportswear and Casual Trends
  • Growing Product Variety Supports Growth
  • Competitive Landscape
  • Desire for High Quality Lifts Premium Brands
  • Italian Hosiery Specialist Calzedonia Attracting Strong Interest
  • Relevance of Different Channels Depends on Product Characteristics
  • Category Data
  • Table 95 Sales of Hosiery by Category: Volume 2012-2017
  • Table 96 Sales of Hosiery by Category: Value 2012-2017
  • Table 97 Sales of Hosiery by Category: % Volume Growth 2012-2017
  • Table 98 Sales of Hosiery by Category: % Value Growth 2012-2017
  • Table 99 NBO Company Shares of Hosiery: % Value 2013-2017
  • Table 100 LBN Brand Shares of Hosiery: % Value 2014-2017
  • Table 101 Forecast Sales of Hosiery by Category: Volume 2017-2022
  • Table 102 Forecast Sales of Hosiery by Category: Value 2017-2022
  • Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
  • Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Athleisure Transformed Into Lifestyle
  • Divided Opinions on Sustainability
  • Internet Will Remain the Fastest-growing Channel
  • Competitive Landscape
  • Deichmann Remains Industry Leader
  • Adidas Set To Close Gap With Biggest Competitor
  • Zalando Offering Personalised Shopping Experience
  • Category Data
  • Table 105 Sales of Footwear by Category: Volume 2012-2017
  • Table 106 Sales of Footwear by Category: Value 2012-2017
  • Table 107 Sales of Footwear by Category: % Volume Growth 2012-2017
  • Table 108 Sales of Footwear by Category: % Value Growth 2012-2017
  • Table 109 NBO Company Shares of Footwear: % Value 2013-2017
  • Table 110 LBN Brand Shares of Footwear: % Value 2014-2017
  • Table 111 Distribution of Footwear by Format: % Value 2012-2017
  • Table 112 Forecast Sales of Footwear by Category: Volume 2017-2022
  • Table 113 Forecast Sales of Footwear by Category: Value 2017-2022
  • Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
  • Table 115 Forecast Sales of Footwear by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sportswear Maintains the Most Dynamic Growth
  • Sports Becomes Less of A Hobby Than A Lifestyle
  • Growing Demand To Continue As Athleisure Evolves
  • Competitive Landscape
  • Adidas and Nike Benefit the Most From Sportswear Trend
  • Adidas Uses Pop Celebrity Culture To Widen Its Consumer Base
  • Greater Competition But Low Influence of Fast Fashion Brands
  • Category Data
  • Table 116 Sales of Sportswear: Value 2012-2017
  • Table 117 Sales of Sportswear: % Value Growth 2012-2017
  • Table 118 NBO Company Shares of Sportswear: % Value 2013-2017
  • Table 119 LBN Brand Shares of Sportswear: % Value 2014-2017
  • Table 120 Distribution of Sportswear by Format: % Value 2012-2017
  • Table 121 Forecast Sales of Sportswear: Value 2017-2022
  • Table 122 Forecast Sales of Sportswear: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
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