Carbonates in Italy

In 2025, off-trade volume sales of carbonates in Italy achieved value growth despite flat volumes, driven by premiumisation and price increases, while on-trade sales declined. Reduced sugar variants, particularly cola and lemonade/lime, were top performers due to health trends and innovation. Looking ahead, a 2026 sugar tax will impact regular carbonates, but reduced sugar options, authenticity, and local sourcing will drive innovation and premiumisation.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Carbonates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.