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Carbonates in Bulgaria

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    Report

  • 31 Pages
  • November 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 310635
In Bulgaria, carbonates retail volume sales declined slightly in 2025 as health-conscious consumers increasingly favoured low- and no-sugar alternatives. Reduced sugar cola carbonates outpaced the wider category, supported by marketing and demand for familiar flavours with fewer calories.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Carbonates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health priorities and regulation weigh on carbonates
INDUSTRY PERFORMANCE
  • Carbonates struggles as health awareness rises
  • Reduced carbonates outpaces overall category
WHAT’S NEXT?
  • Further falls forecast for carbonates
  • Health and sustainability concerns to inform innovation
  • Anticipated sugar tax could reshape demand
COMPETITIVE LANDSCAPE
  • Coca-Cola remains number one company in carbonates
  • Best Fruit rises through Florina
CHANNELS
  • Small local grocers leads though channel is gradually weakening
  • E-commerce and discounters attract value-seeking consumers
CATEGORY DATA
  • Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
  • Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN BULGARIA
EXECUTIVE SUMMARY
  • Hot weather, cost pressures and regulation reshape soft drinks demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Hot summer supports volume sales in soft drinks
  • Energy drinks drives overall growth despite consumer cost consciousness
  • Functional trend accelerates
WHAT’S NEXT?
  • Sugar tax may curb volume growth for some soft drinks
  • Warm weather and tourism will ensure future growth
  • Demand for better quality to push premiumisation
COMPETITIVE LANDSCAPE
  • Coca-Cola maintains lead of overall soft drinks in 2025
  • Amata rises fastest among companies
CHANNELS
  • Small local grocers leads distribution, while discounters posts fastest growth
  • Foodservice suffers as government ends post-pandemic support
MARKET DATA
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Bulgaria
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources