Fragrances in Japan

In 2024, fragrances continued to experience robust retail current value growth in Japan. Although both the premium and mass segments saw growth, premium fragrances continued to dominate, and saw the most dynamic growth, in the double digits, driven by enhanced retail spaces and promotions in department stores, and the acquisition of new users. The allure of premium brands remains a significant factor behind the strong performance of high-priced items.

The Fragrances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fragrances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.