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Hair Care in South Korea

  • ID: 219959
  • Report
  • June 2020
  • Region: South Korea
  • 27 pages
  • Euromonitor International
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Premiumisation was evident in hair care in 2019, with a direction towards personalisation. Consumers were purchasing multiple products and no longer sticking to a single product for a long period of time. To capture consumers, brands were launching segmented products to meet many consumers’ requirements. The premiumisation trend was not only about price, but could also be linked to brands’ positioning and recognition. Alganic is a product aimed at cancer patients, for example.

The Hair Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEADLINES

PRE-COVID-19 PERFORMANCE
  • Category sees increasing premiumisation and segmentation
  • Online marketing support becomes increasingly important
  • Salon professional hair care sees important presence of local products, innovative formats also introduced
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within hair care
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2014-2019
Table 2 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Hair Care: % Value 2015-2019
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 6 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 7 LBN Brand Shares of Colourants: % Value 2016-2019
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 9 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 11 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Global trends gaining traction in 2019, increased regulatory requirements implemented
  • Players seek to attract customers with innovative new products in 2019
  • COVID-19 may prove beneficial if manufacturers can adapt to changing consumer requirements and concerns
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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