Hair Care in South Korea - Research and Markets

Hair care lacked innovation for quite a long time, but in 2021, Modamoda shampoo made a ground-breaking debut. Modamoda shampoo’s active ingredient is polyphenol, which is what makes bananas and apples turn brown. The inventor of the shampoo used this reaction to make grey hair turn brown, or at least a darker shade, just by washing hair with Modamoda shampoo.

The Hair Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

HAIR CARE IN SOUTH KOREAKEY DATA FINDINGS

2020 IMPACT

COVID-19 spurs increase in demand for hair care as consumers avoid salons
COVID-19 drives distribution shift as e-commerce sales boom
Hair loss is key concern for South Korean consumers as anti-hair loss shampoos gain traction

RECOVERY AND OPPORTUNITIES

Customers continue to seek at-home salon treatments, but will eventually return to salons
Standard shampoos continues to diversify as vegan products emerge
Sustainability to become a key theme in hair care

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2015-2020
Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 7 LBN Brand Shares of Colourants: % Value 2017-2020
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

BEAUTY AND PERSONAL CARE IN SOUTH KOREA

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

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