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Colour Cosmetics in China

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    Report

  • 30 Pages
  • May 2025
  • Region: China
  • Euromonitor International
  • ID: 221689
Colour cosmetics in China saw a negligible increase in retail current value sales in 2024. Considering the stagnation of China’s macroeconomic situation, the consumption confidence of local consumers was also impacted. Uncertainty over future incomes, and asset depreciation due to real estate price reductions, led consumers to be more cautious, especially when it came to non-essentials such as colour cosmetics.

The Colour Cosmetics in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Facial make-up bucks the declining trend, as a good base for make-up is essential
  • L'Oréal loses share to domestic players such as Proya Cosmetics
  • Although retail e-commerce dominance is unshakeable, some offline channels see strong growth
PROSPECTS AND OPPORTUNITIES
  • Consumers will continue to appreciate facial make-up, especially make-up primer
  • Mass colour cosmetics set to drive growth as consumers downgrade
  • Multifunctionality and natural radiance will be areas of innovation
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2021-2024
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2021-2024
  • Table 7 LBN Brand Shares of Lip Products: % Value 2021-2024
  • Table 8 LBN Brand Shares of Nail Products: % Value 2021-2024
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN CHINA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources