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Deodorants in China

  • ID: 221752
  • Report
  • Region: Asia, China
  • 16 Pages
  • Euromonitor International
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Deodorants are a tough sell in China due to cultural and biological differences between China and Western countries. While in the West sweating in a social context is stigmatised, the Chinese generally take a much more positive attitude towards it. In China, perspiration is perceived to provide a range of benefits, including boosting immunity, enhancing memory, rejuvenating skin and detoxing. To many Chinese, sweating is a natural part of the metabolism and should not be blocked.

The author's Deodorants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Deodorants in China

List of Contents and Tables
Headlines
Prospects
Deodorants Still Niche Due To Cultural and Biological Factors
Sports Craze Supports Development of Deodorants in China
Deodorant Sprays Are Showing Sharp Growth Among All
Competitive Landscape
the Market Is Dominated by International Brands
Unilever Maintains the Lead in the Chinese Deodorants Category
Pop-up Store Arouses the Resonance of Young Consumer Groups
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Executive Summary
Positive Performance Supported by A Range of Factors
New Hi-tech Retailing Enhances Emphasis on Experience
Competition Intensifying in Beauty and Personal Care
Technology Breakthroughs Contribute To Improved Efficacy of Upgraded Products
Significant Growth Is Anticipated Over the Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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