Deodorants in China

Deodorants are a tough sell in China due to cultural and biological differences between China and Western countries. While in the West sweating in a social context is stigmatised, the Chinese generally take a much more positive attitude towards it. In China, perspiration is perceived to provide a range of benefits, including boosting immunity, enhancing memory, rejuvenating skin and detoxing. To many Chinese, sweating is a natural part of the metabolism and should not be blocked.

The Deodorants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Deodorants market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.