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Deodorants in South Korea

  • ID: 221770
  • Report
  • June 2019
  • Region: South Korea
  • 16 pages
  • Euromonitor International
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Deodorants are seeing positive growth, but for roll-on and stick deodorants some stagnation is evident. While these two product types see ups and downs each year, decreases were noted in 2018 due to severe heat during the summer. Ironically, with intense heat and high humidity, consumers were reluctant to put on any product at all. Over the forecast period, creams, pumps and wipes will still not be very common in South Korea.

The Deodorants in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Deodorants in South Korea

List of Contents and Tables
Headlines
Prospects
Deodorants Affected by Climate Factor
Desire To Control Body Odour Underpins Deodorants in 2018
Competitive Landscape
Nivea Stands Strong As the Leading Brand
Small Brands Distributed Through Drugstores Start To Show Presence
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Executive Summary
Beauty and Personal Care in South Korea Is at A Mature Stage But Sees Further Growth
Growth Seen in Selective Categories
Two Beauty Giants Pave the Way for Domestic Manufacturers
Retailing Structure Matters in Beauty and Personal Care
K-beauty Wave Expected To Continue, Supporting Further Growth Momentum
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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