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Deodorants in China

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    Report

  • 18 Pages
  • April 2023
  • Region: China
  • Euromonitor International
  • ID: 221752
The pandemic reduced the amount of time people spent outside the home in 2022, and also significantly reduced the occasions on which deodorants were used. As a result, similar to 2020, deodorants suffered a single-digit current value decline. In addition, sales of deodorants remained constrained by the fact that East Asians have less body odour than people in many other parts of the world, which results in lower per capita sales of deodorants in China compared with the rest of the world. Still,...

The Deodorants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

DEODORANTS IN CHINA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Deodorants sees a decline in 2022 due to the pandemic
  • Scents become the new selling point for deodorants
PROSPECTS AND OPPORTUNITIES
  • International brands will continue to lead deodorants
  • Female consumer group has huge potential
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2017-2022
  • Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 6 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN CHINA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources