Wine in Portugal

After seeing a decline in total volume terms in 2023, wine saw a return to growth in 2024, driven mainly by the strong performance of still light grape wine. This increase was supported by the dynamic growth seen in the on-trade channel which saw strong demand due to record-breaking numbers of tourists visiting the country, but also because of the more competitive prices of wine versus spirits and some other types of alcoholic drinks.

The Wine in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.