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Jeans in the Czech Republic

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    Report

  • 24 Pages
  • January 2026
  • Region: Czech Republic
  • Euromonitor International
  • ID: 2218999
Jeans in the Czech Republic demonstrated retail current value growth of 3% in 2025 to reach CZK6.8 billion . Key drivers included the adoption of sustainable materials, customisation options, and the omnichannel presence of brands. Retail sales are forecast to continue growing at a CAGR of 3% to reach CZK7.8 billion in 2030. However, the category faces challenges from the growing popularity of resale platforms and outlet stores offering significant discounts on global brands.

This Jeans in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Jeans maintains value growth due to sustainability and customisation, despite challenges
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Sustainable production practices gain traction even among budget-friendly brands
  • CHART 2 Production is Shifting Towards More Sustainable Practices
  • Market polarisation squeezes standard jeans brands
  • CHART 3 Promotional Events Remain Hugely Popular
  • Resale platforms limit growth opportunities for the primary market
  • CHART 4 Growing Popularity of Second-Hand Platforms Limits the Growth Of Jeans
WHAT’S NEXT?
  • Sustainable production practices and customisation to drive future growth
  • Economy jeans will continue to account for the highest sales
  • Second-hand trend to pose a challenge to new jeans, while customisation will be important
  • CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
  • LPP and H&M maintain their lead through a range of price points and sustainable offerings
  • New product launches drive innovation, with opportunities for further growth
CHANNELS
  • Omnichannel retailing drives sales of jeans through multiple channels
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Strong Promotional Events Drive Retail Value Sales
  • CHART 8 Sustainability Trend Offers Opportunities and Challenges
  • CHART 9 Resale and Rental Limits the Growth of Apparel and Footwear
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the Czech Republic 2025
  • CHART 13 Key Insights on Consumers in the Czech Republic 2025
  • CHART 14 Consumer Landscape in the Czech Republic 2025
APPAREL AND FOOTWEAR IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
  • Economic factors drive growth in 2025, while sustainability shapes sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Positive retail results and growing market polarisation
  • Apparel dominates sales, driven by consumer preference and the wider range of products
  • Sustainability and resale trends shape consumer behaviour
  • Resale and rental trend limits growth of primary sales
WHAT’S NEXT?
  • Apparel will remain dominant, but sportswear expected to gain traction
  • AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
  • Regulatory changes, affordability and sustainability to shape the future
COMPETITIVE LANDSCAPE
  • LPP and Pepco maintain their lead despite new entrants
  • New entrants underscore the resilience and appeal of apparel and footwear
  • Emerging trends and opportunities in a changing landscape
CHANNELS
  • Bricks-and-mortar stores remain irreplaceable for many Czech consumers
  • Retail e-commerce drives growth, with a rising share of online sales
  • Partnerships to impact the distribution landscape in apparel and footwear
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources