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Jeans in Norway

  • ID: 2219019
  • Report
  • February 2021
  • Region: Norway
  • 25 pages
  • Euromonitor International
Jeans saw a strong decline in 2020 as a result of the COVID-19 pandemic. Being a more casual clothing item, jeans registered a slightly better performance than many other categories; however, store closures and more time spent at home resulted in declining sales. Unsurprisingly, looser-fitting jeans received a boost due to the fact that they are more comfortable.

The Jeans in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Jeans sees decline but premium jeans remains the most popular subcategory
  • Stay Hungry gains ground to take the top ranking in 2020
  • Online and outlet discounts enable Norwegians to purchase premium jeans at affordable prices
RECOVERY AND OPPORTUNITIES
  • Jeans set to bounce back in 2021 and beyond, with pre-COVID-19 trends becoming more visible
  • Premium jeans will continue to limit growth possibilities for super premium and standard jeans in the future
  • Internationals will continue to gain share thanks to their distribution by local companies
CATEGORY DATA
  • Table 1 Sales of Jeans by Category: Volume 2015-2020
  • Table 2 Sales of Jeans by Category: Value 2015-2020
  • Table 3 Sales of Jeans by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Jeans by Category: % Value Growth 2015-2020
  • Table 5 Sales of Men’s Jeans by Category: Volume 2015-2020
  • Table 6 Sales of Men’s Jeans by Category: Value 2015-2020
  • Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020
  • Table 8 Sales of Men’s Jeans by Category: % Value Growth 2015-2020
  • Table 9 Sales of Women’s Jeans by Category: Volume 2015-2020
  • Table 10 Sales of Women’s Jeans by Category: Value 2015-2020
  • Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020
  • Table 12 Sales of Women’s Jeans by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Jeans: % Value 2016-2020
  • Table 14 LBN Brand Shares of Jeans: % Value 2017-2020
  • Table 15 Forecast Sales of Jeans by Category: Volume 2020-2025
  • Table 16 Forecast Sales of Jeans by Category: Value 2020-2025
  • Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
  • Table 18 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
  • Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025
  • Table 20 Forecast Sales of Men’s Jeans by Category: Value 2020-2025
  • Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025
  • Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025
  • Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025
  • Table 24 Forecast Sales of Women’s Jeans by Category: Value 2020-2025
  • Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025
  • Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on apparel and footwear
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for apparel and footwear?
MARKET DATA
  • Table 27 Sales of Apparel and Footwear by Category: Volume 2015-2020
  • Table 28 Sales of Apparel and Footwear by Category: Value 2015-2020
  • Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
  • Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
  • Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
  • Table 33 Distribution of Apparel and Footwear by Format: % Value 2015-2020
  • Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2020
  • Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
  • Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
  • Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
  • Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS
  • Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020
DISCLAIMER

SOURCES
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown
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