Jeans in Sweden

The Swedish jeans market in 2025 was characterised by a strong discounting culture, which maintained steady volume sales but put pressure on value growth, with a retail volume of 7.9 million units and a retail value of SEK4.0 billion. The market is becoming increasingly fragmented, with top players like Lager 157 and Levi’s maintaining their lead alongside niche brands. Sustainability is playing a crucial role in shaping product development, with brands adopting eco-friendly practices.

This Jeans in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Jeans market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.