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Jeans in Sweden

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    Report

  • 22 Pages
  • November 2023
  • Region: Sweden
  • Euromonitor International
  • ID: 2167672
Jeans is predicted to register a decrease in retail volume terms in 2023, with current retail value remaining positive due to inflation and rising unit prices. Prior to the outbreak of COVID-19, jeans struggled with retail volume growth, with consumers increasingly trading up for more premium and durable alternatives. As such, while retail value sales have surpassed pre-pandemic levels, retail volume sales will struggle to reach those levels.

The Jeans in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

JEANS IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Due to the durable nature of jeans, consumers postpone purchases
  • Growth for premium jeans due to strong distribution and discounted prices
  • Lager 157 and Zara perform well, offering appealing prices during inflation
  • PROSPECTS AND OPPORTUNITIES
  • The mature market and discounted prices will challenge retail value growth
  • Discounting blurs the lines between standard and premium jeans
  • E-commerce drives innovation, with niche players focusing on sustainability
CATEGORY DATA
  • Table 1 Sales of Jeans by Category: Volume 2018-2023
  • Table 2 Sales of Jeans by Category: Value 2018-2023
  • Table 3 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 5 Sales of Men’s Jeans by Category: Volume 2018-2023
  • Table 6 Sales of Men’s Jeans by Category: Value 2018-2023
  • Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
  • Table 8 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
  • Table 9 Sales of Women’s Jeans by Category: Volume 2018-2023
  • Table 10 Sales of Women’s Jeans by Category: Value 2018-2023
  • Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 14 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 15 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 16 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 18 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
  • Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
  • Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
  • Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN SWEDEN
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 27 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 28 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 31 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 33 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources