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Jeans in Indonesia

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    Report

  • 22 Pages
  • February 2026
  • Region: Indonesia
  • Euromonitor International
  • ID: 2219065
Jeans in Indonesia demonstrated resilience in 2025, with a value of IDR33.2 trillion, representing 6% growth. This performance was supported by a rise in the median disposable income per household, which reached IDR155 million. The market's attractiveness is enhanced by the growing demand for sustainable and ethically produced jeans, with local brands already embracing eco-friendly practices.

This Jeans in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sustainable practices and rising incomes bolster performance of jeans
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation divides jeans in Indonesia
  • Sustainability and inclusivity drive brands to adopt eco-friendly materials
  • CHART 2 KIND Denim Brings Eco-Friendly Concepts to Life
  • Challengers force incumbents to innovate and adapt
  • CHART 3 Strategic Positioning in Indonesian Denim: Local Brand Pot Meets Pop
WHAT’S NEXT?
  • Price-sensitivity could shift consumer preferences towards more affordable brands
  • Local brands aim to capitalise on sustainability and craftsmanship
  • Digital expansion and bespoke recommendations
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Top companies maintain lead through diverse strategies
CHANNELS
  • Offline retail drives distribution despite e-commerce growth
PRODUCTS
  • Sustainable practices reshape denim product offerings
  • CHART 5 The Denim Station's 2025 Collection: Honouring Local Icons Through Fashion
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Puma on Shopee Live
  • CHART 8 Erspo - From Local Sportswear to National Phenomenon
  • CHART 9 Increasing Sustainability Focus by Global Brands
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Indonesia 2025
  • CHART 13 Key Insights on Consumers in Indonesia 2025
  • CHART 14 Consumer Landscape in Indonesia 2025
APPAREL AND FOOTWEAR IN INDONESIA
EXECUTIVE SUMMARY
  • Consumer demand for affordability and functionality drives innovation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
  • Market polarisation shapes value sales growth
  • How digital-native challengers are reshaping the Indonesian landscape
WHAT’S NEXT?
  • Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
  • Global brands cater to growing consumer preference for sustainability
  • Omnichannel strategies are expected to become crucial
COMPETITIVE LANDSCAPE
  • Indonesian brands pose competition for global incumbents
  • Emerging local brands capitalise on national pride and digital channels
CHANNELS
  • Offline retail remains dominant, while social commerce drives online sales
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources