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Jeans in Thailand

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    Report

  • 21 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 2237092
The jeans market in Thailand demonstrated robust growth in 2025. This growth was driven by dynamic fashion trends, as well as increasing demand among the middle-class population. The market is expected to continue growing, with retail sales forecast to increase at a CAGR of 6% to THB26 billion by 2030.

This Jeans in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Brands focusing on sustainability and inclusivity trends help fuel jeans sales in Thailand
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Growing middle class and dynamic consumer demand drive sales growth in 2025
  • Sustainability initiatives shape consumer preferences leading to adaptive brand strategies
  • Challenger brands and innovative strategies capitalise on unmet demand
  • CHART 2 Thai Denim Tailoring that Seeks to Provide Inclusive Fits as a Differentiator
WHAT’S NEXT?
  • Exclusive campaigns to fuel super premium jeans and aid future jeans growth
  • Sustainability and innovation to continue shaping consumer preferences and industry practices
  • CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
  • Leading players maintain dominance through strong brand awareness and marketing
CHANNELS
  • In-store experience still dominant but omnichannel presence a growing key trend
PRODUCTS
  • Brands engage directly with tourist consumers to boost sales
  • CHART 4 Brands Launched Exclusive Collections to Promote Sales During Festive Season
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 High End Brands take Advantage of Limited-Edition Collaboration as Polarisation Drives Growth
  • CHART 7 Hoka Community Running Featuring Thai Trail Runners Competing at UTMB Mont-Blanc 2025
  • CHART 8 Ragtag Thailand Capitalises on Pre-Owned Designer Fashion
  • CHART 9 Analyst Insight
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Thailand 2025
  • CHART 12 Key Insights on Consumers in Thailand 2025
  • CHART 13 Consumer Landscape in Thailand 2025
APPAREL AND FOOTWEAR IN THAILAND
EXECUTIVE SUMMARY
  • Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation and competition amongst brands fuel market growth
  • Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
  • Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
WHAT’S NEXT?
  • Consumers to drive demand for functional and sustainable apparel and footwear
  • Market polarisation expected to continue as innovation and sustainable grows in importance
COMPETITIVE LANDSCAPE
  • Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
  • Emerging resale market poses risk to traditional retail as consumer behaviour shifts
CHANNELS
  • Social commerce and experiential retail drives sales through live streaming and influencers
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources