Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences, and motivations, aligning them with broader trends.
The Consumer Lifestyles in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in the Netherlands 2025
- Personal traits and values
- Consumers in the Netherlands look for ways to simplify their life
- Time with spouse or partner - more prioritised by older generations
- Millennials are actively involved in political and social issues
- Older generations seek curated experiences, specially tailored to their taste
- Younger generations anticipate an improvement in their quality of life
- Personal traits and values survey highlights
- Home life and leisure time
- Millennials most likely to connect with loved ones virtually while at home
- Consumers in the Netherlands prefer socialising with friends in person
- Outside space - home feature most desired by older generations
- Proximity to public transport - external feature most desired by baby boomers
- The Dutch seek peace and release of tension when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers in the Netherlands take vitamins or supplements frequently
- Older generations strongly state they do not like cooking
- Gen Z often snack during the day in between meals
- Baby boomers do not typically eat meat or fish
- Consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Millennials want to be entrusted with demanding duties
- Consumers desire to have a job that allows for a strong work-life balance
- Millennials seek to work for a good manager
- Consumers expect to have flexible start and finish times in the future
- Working life survey highlights
- Health and wellness
- Consumers in the Netherlands walk or hike for exercise
- Yoga most popular stress-reduction measure among Gen Z cohort
- Respondents think health and nutritional properties the most influential product feature
- Gen Z frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- Consumers consistently look for products with private label and lower prices
- Older generations do not mind buying inexpensive items that will not last for long
- Baby boomers pick their travel destinations based on the quality of shopping there
- Baby boomers most evident in their support of locally-owned stores
- Consumers often sell used or second-hand items
- Older generations often engage with businesses’ social media content
- Consumers in the Netherlands highly trust friends and family recommendations
- Dutch set to increase spending on groceries the most
- Baby boomers feel at ease with their present monetary state
- Shopping and spending survey highlights
