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Consumer Lifestyles in the Netherlands

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  • 79 Pages
  • August 2022
  • Region: Netherlands
  • Euromonitor International
  • ID: 2219081
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in the Netherlands.

The Consumer Lifestyles in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer landscape in the Netherlands 2022
  • Life priorities
  • Prioritising time for themselves and their partners/spouses is important to Dutch consumers

Time with friends and doing favourite activities are priorities, especially for Generation Z
  • Consumers remain very keen on curated and tailored experiences
  • Older generations value curated and tailored experiences more than younger consumers do
  • Dutch consumers prefer to buy from brands they fully trust
  • Millennials like to try new products the most
  • Home life
  • Over two thirds of respondents regularly connect with friends and family online
  • Older Dutch generations are much less inclined to exercise compared to global counterparts
  • Having an energy-efficient home in a safe location is important
  • Eating habits
  • Dutch consumers are less inclined than their global counterparts to order food in or eat out
  • When shopping for food, Dutch consumers look for low prices
  • Millennials and Generation X show the biggest interest in flexitarian diets
  • Dinner is the most important meal among Dutch consumers
  • Generation Z show the strongest inclination to snack in the Netherlands
  • Working life
  • High salaries are less important than job security, work-life balance and work flexibility
  • Gen X feel strongly about work-life balance, while Gen Z value ability to work for themselves
  • Generation X are most concerned with having job security
  • Flexible hours and working from home of high importance, yet lower than global averages
  • Baby boomers have low expectations towards flexible start and finish times
  • Leisure habits
  • Dutch consumers enjoy socialising with friends both online and in person
  • Shopping is a highly popular leisure activity
  • Nearly 30% of Generation Z attend sporting events at least monthly
  • Domestic leisure travel is most popular among the younger population
  • Relaxation and city breaks are the most sought-after features for Dutch travellers
  • Baby boomers prefer city breaks, while Generation Z look for relaxing trips
  • Health and Wellness
  • Over two thirds of respondents participate in physical exercise at least weekly
  • Walking/hiking and cycling are the most popular forms of exercise
  • Bike riding is most frequent among Generation Z, while older cohorts prefer walking/hiking
  • Massage and meditation are the most popular activities to alleviate stress levels
  • Millennials are most likely to engage in stress reduction activities
  • Sustainable living
  • Over half of respondents are worried about climate change
  • Older cohorts are more focused on having a positive impact on the environment
  • Reducing food waste and plastics use is a priority, with baby boomers leading the way
  • Using energy-efficient products is popular among the Dutch, especially older cohorts
  • Consumers likely to share their views on media, but are less concerned about brand value
  • Dutch youth most vocal on social media
  • Shopping habits
  • Visiting shopping malls is less popular among Dutch consumers than globally
  • Young consumers prefer buying less to afford higher-quality things
  • The Dutch are less keen than global peers to rely on information sources when shopping
  • Younger cohorts more influenced by friends and family recommendations
  • Convenience is the biggest incentive for having a subscription service
  • Generation Z are most inclined to get a subscription over a friend or family recommendation
  • Seeing or trying products and immediate purchase are key motivations to shop in-store
  • Older generations prefer seeing and trying before buying
  • Best price and free shipping surpass other motivations for online shopping
  • Generation X and baby boomers tend to look for bargains more often when shopping online
  • Spending habits
  • Generation Z are most ambitious about their future spending on travel and holidays
  • Younger cohorts intend to boost their savings over the next 12 months
  • Technology
  • Dutch consumers tend to cultivate their personal image online, yet privacy is important
  • Baby boomers least likely to communicate online and share their data to receive offers
  • Ownership of virtual assistants and smart appliances lag behind global averages
  • Older generation report lowest ownership of wearable devices
  • Dutch consumers tend to be less dependent on the internet compared to global averages
  • Millennials are not as keen to use social media as global counterparts