Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
The Consumer Lifestyles in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Sweden 2025
- Personal traits and values
- Swedes look for ways to simplify their life
- Swedes feel comfortable expressing their identity openly with friends and family
- Consumers in Sweden like testing out new products and offerings
- Gen Z anticipate an improvement in their financial situation
- Personal traits and values survey highlights
- Home life and leisure time
- Cleaning and other domestic chores - most popular home activity among Millennials
- Consumers in Sweden prefer socialising with friends in person
- Smart home functionality - most desired home feature by Baby Boomers
- Proximity to public transport - most desired external feature by Baby Boomers
- Respondents desire value for money when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Younger generations say they keep track of the calories
- Gen Z most likely to state they dislike cooking
- Consumers in Sweden prepare meals for themselves regularly
- Millennials more likely to be vegetarian
- Swedes are ready to pay more for free range products
- Eating and dietary habits survey highlights
- Working life
- Gen X places highest priority on having responsibility and challenging work
- Consumers in Sweden want to have a job that allows for a strong work-life balance
- Older generations want to have job security
- Swedes would like to have flexible start and finish times
- Working life survey highlights
- Health and wellness
- Consumers in Sweden participate in walking or hiking
- Respondents think health and nutritional properties is the most influential product feature
- Older generations use apps to track health or fitness
- Health and wellness survey highlights
- Shopping and spending
- Swedes love searching for discounts
- Baby Boomers like to visit shopping centres
- Gen Z consumers look for personalised shopping experiences
- Swedes showing strong willingness to purchase second-hand or previously-owned items
- Consumers in Sweden often sell used or second-hand items
- Gen Z regularly follow or like companies' social media feeds or posts
- Younger generations read consumer reviews online
- Consumers in Sweden expect to spend more on groceries
- Baby Boomers can regularly save a part of their income
- Shopping and spending survey highlights
