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Sun Care in Poland

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    Report

  • 24 Pages
  • May 2025
  • Region: Poland
  • Euromonitor International
  • ID: 222016
Sun care saw robust current value growth in 2024, albeit slower than the post-pandemic peak, as it settled into high single-digit territory. Innovations are increasingly centred on ingredient transparency and the integration of SPF into daily routines, particularly in facial skincare. Awareness of UV-induced ageing is rising among women and increasingly among men, propelling demand for daily wear SPFs.

The Sun Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sun Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sun care seeks balance between protection, affordability, and innovation
  • Localisation trend reshaping brand dynamics in sun care
  • Health and personal care stores lead sales, but e-commerce enjoys notable dynamism
PROSPECTS AND OPPORTUNITIES
  • Growth will persist but pricing tension looms
Multifunctionality will define the future of SPF
  • Format innovation set to accelerate more widespread adoption of sun care
CATEGORY DATA
  • Table 1 Sales of Sun Care by Category: Value 2019-2024
  • Table 2 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 6 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN POLAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources