Toys and Games in Argentina

Toys and games in Argentina saw dynamic growth in 2024, at a faster rate compared to 2023, a trend attributed to the country’s high inflation which affected consumers’ purchasing power and drove up value sales. Video games continued to expand, fuelled by the increasing preference for digital entertainment and subscription services. In addition, the emerging kidult trend has led to adult engagement with both traditional toys and games, video games.

The Toys and Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.