Personal wipes, the only relevant format in the category, continued to record impressive double-digit retail volume and current value growth in 2022, with baby wipes contributing the most to sales. Baby wipes are becoming popular in India where they used in conjunction with nappies/diapers to prevent skin rash, while offering convenience as part of hygiene and personal care routines.
The analyst's Wipes in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Wipes in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wipes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
WIPES IN INDIAKEY DATA FINDINGS
2022 DEVELOPMENTS
- Wipes continues to record dynamic growth in line with heightened hygiene awareness
- Baby care brands focus on wipes to diversify their product portfolios
- Intimate wipes remains a niche but is gradually gaining in popularity
- Affordability and availability will boost sales over the forecast period
- Safe and chemical-free claims likely to see greater demand
- Further penetration of retail e-commerce likely to increase accessibility
- Table 1 Retail Sales of Wipes by Category: Value 2017-2022
- Table 2 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 4 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 5 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 7 Birth Rates 2017-2022
- Table 8 Infant Population 2017-2022
- Table 9 Female Population by Age 2017-2022
- Table 10 Total Population by Age 2017-2022
- Table 11 Households 2017-2022
- Table 12 Forecast Infant Population 2022-2027
- Table 13 Forecast Female Population by Age 2022-2027
- Table 14 Forecast Total Population by Age 2022-2027
- Table 15 Forecast Households 2022-2027
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
