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Wipes in Indonesia

  • ID: 222098
  • Report
  • Region: Indonesia
  • 19 pages
  • Euromonitor International
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Previously, the wet wipes arena was fragmented, based on usage types such as wipes for men, wipes for make-up removal, wipes for general purpose, and baby wipes. Currently, consumers have become less interested in purchasing specific usage types. Consumers nowadays see most wet wipes categories as having similar functions, where all different wipes have similar cleansing purposes. This results in the blurring of category definitions as product applications have become vague and unclear.

The Wipes in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Wipes in Indonesia

List of Contents and Tables
Headlines
Prospects
Market Shifts From General Purpose Wipes To Baby Wipes
Baby Products Penetrate Rapidly Through Internet Retailing
Product Bundling To Attract Demand
Competitive Landscape
Mitu Is Top of the Mind Brand for Wet Wipes
Baby Brands Have An Advantage in Baby Wipes
Private Label Share of General Purpose Wipes Cannot Be Underestimated
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2013-2018
Table 2 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 5 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Executive Summary
Hygiene Awareness Grows in Indonesia
Eco-friendly Products Are Aggressively Marketed in 2018
Top Players Continue To Dominate in Respective Tissue and Hygiene Categories
Modern Retailers for Urban Areas, Traditional Channels for Rural Areas
Growing Population and Increasing Income Expected To Drive Growth
Market Indicators
Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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