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Alcoholic Drinks in Hong Kong, China

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    Report

  • 71 Pages
  • June 2023
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 222128
The alcoholic drinks industry in Hong Kong saw a rapid rebound in total volume sales in 2021, and this trend continued in 2022. As foodservice outlets were less affected by social distancing measures, and with the easing of restrictions on the opening hours of bars and restaurants, a marked improvement was seen in on-trade volume sales.

The analyst's Alcoholic Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN HONG KONG, CHINAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Recovery in the on-trade combined with a strong off-trade performance leads to improvement in total volume sales
  • Local drinkers continue to pursue premium local flavours
  • Low alcohol and non alcoholic beer firmly in the spotlight
PROSPECTS AND OPPORTUNITIES
  • Beer set to go from strength to strength as the city reopens
  • Leading players will maintain their positions
  • Non alcoholic beer set to boom as consumers enjoy an increasing selection
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Table 18 Number of Breweries 2016-2022
CATEGORY DATA
  • Table 19 Sales of Beer by Category: Total Volume 2017-2022
  • Table 20 Sales of Beer by Category: Total Value 2017-2022
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 27 Sales of Beer by Craft vs Standard 2017-2022
  • Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN HONG KONG, CHINAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Local consumption continues to rebound as the pandemic situation improves
  • Sake maintains its growth momentum
PROSPECTS AND OPPORTUNITIES
  • Alternative/premium wines to take their spot in the limelight
  • Expansion expected for sustainable wine
  • Wine subscription services to remain a trend and bolster growth
CATEGORY DATA
  • Table 35 Sales of Wine by Category: Total Volume 2017-2022
  • Table 36 Sales of Wine by Category: Total Value 2017-2022
  • Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
  • Table 59 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 60 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN HONG KONG, CHINAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Total volume consumption of spirits exceeds the pre-COVID-19 level
  • Booming RTDs and cocktail culture drives sales of spirits
  • Non alcoholic spirits becoming more popular as health trend persists
PROSPECTS AND OPPORTUNITIES
  • Locally produced spirits will continue to do well
  • Removal of pandemic restrictions to bolster sales of spirits
  • Sustainability rapidly becoming a major trend
  • CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2022
CATEGORY DATA
  • Table 63 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 64 Sales of Spirits by Category: Total Value 2017-2022
  • Table 65 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 66 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 72 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 74 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 75 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 77 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 78 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 79 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 80 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 81 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN HONG KONG, CHINAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cider/perry shows modest growth
  • Flavour variety increases as more brands are imported
  • Cider/perry benefits from the shift towards lower alcohol and moderation
PROSPECTS AND OPPORTUNITIES
  • Cider/perry likely to face competition from non alcoholic drinks
  • Craft cider has breakthrough potential, as trends strongly resemble those in craft beer
CATEGORY DATA
  • Table 84 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 85 Sales of Cider/Perry: Total Value 2017-2022
  • Table 86 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 87 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 95 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 96 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN HONG KONG, CHINAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Removal of pandemic restrictions drives growth in RTDs
  • Unique and seasonal flavours of RTDs are most popular with local drinkers
  • Premiumisation contributes to value growth for RTDs
PROSPECTS AND OPPORTUNITIES
  • RTDs expected to maintain growth as the market opens up
  • Products produced by local bars and other premium RTDs to drive forecast growth
  • RTDs set to see significant innovation in the future
CATEGORY DATA
  • Table 99 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 100 Sales of RTDs by Category: Total Value 2017-2022
  • Table 101 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 102 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 107 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 108 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 109 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 110 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 111 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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