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Gardening in South Africa

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    Report

  • 20 Pages
  • June 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 2224700
Gardening sales saw significant growth in South Africa in current value terms in 2024 as more households embraced backyard and homestead gardening to counter rising food prices. Consumers looked to supplement grocery purchases with homegrown fruits and vegetables, thereby enhancing food security - especially in peri-urban and rural areas. Increasingly, households adopted organic growing media such as compost and natural fertilisers, alongside bio-based pest control methods.

The Gardening in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising food prices lead to home gardening boom
  • Peebles Plants leads market thanks to strategic Investment in new plant varieties and innovative cultivation techniques
  • Home improvement and gardening stores lead as supermarkets and e-commerce gain ground
PROSPECTS AND OPPORTUNITIES
  • Growth to be supported by public sector initiatives
  • Sustainability and smart capabilities to shape innovation
  • Subscription-based services offer promising growth avenue
CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2019-2024
  • Table 2 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 4 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 5 Distribution of Gardening by Format: % Value 2019-2024
  • Table 6 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME AND GARDEN IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources