Take care: Intense price-based competition will likely weaken profit growth
Online greeting card sales have expanded as business operations and consumer preferences shift in favor of online shopping. The industry provides consumers with convenient and often more affordable alternatives to brick-and-mortar greeting card options. The growing number of consumers who use mobile devices with internet capabilities has facilitated access to online greeting card retailers. The industry has benefited from the COVID-19 pandemic as people have turned to greeting cards as a way of staying in touch with others while limiting physical interactions. As a result, industry revenue has been growing at a CAGR of 18.3% over the past five years, and is expected to reach $2.6 billion in 2023. This includes growth of 1.4% in 2023.
This industry sells greeting cards and e-cards online. The industry includes all online sales of physical and electronic greeting cards, but excludes brick-and-mortar sales of cards.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Hallmark Cards Inc.
- American Greetings Corp
Methodology
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