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Traditional and Connected Watches in Canada

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    Report

  • 23 Pages
  • February 2026
  • Region: Canada
  • Euromonitor International
  • ID: 2237071
Traditional and connected watches in Canada experienced further growth in 2025, driven primarily by connected watches with innovative features such as health monitoring. The market is characterised by a growing interest in second-hand luxury timepieces, which has negatively impacted sales of mid-priced watches. Retail offline remains dominant, accounting for 63% value share of distribution, but e-commerce is growing significantly, with a 37% value share.

This Traditional and Connected Watchesin Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional and Connected Watches market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Traditional and connected watches is becoming increasingly polarised
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Luxury brands continue to drive demand for traditional watches
  • CHART 2 uxury Timepiece Brand Roger Dubuis Introduces Excalibur Grande Complication
  • Connected watches drive growth with innovative features
  • CHART 3 Apple Watch Ultra 3 Launches in Canada in September 2025
  • Growing second-hand market affects primary sales of mid-priced traditional watches
WHAT’S NEXT?
  • High mechanical watches to drive growth as HNWIs expand in number
  • CHART 4 Analyst Insight
  • Resale is expected to continue gaining momentum
  • Omnichannel strategies set to becoming crucial in mass market
COMPETITIVE LANDSCAPE
  • Samsung takes the lead as demand for connected watches rises
CHANNELS
  • Retail offline remains dominant despite e-commerce growth
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Luxury Timepieces Brand Roger Dubuis Expands in Canada
  • CHART 7 cksand Strengthens Ethical Luxury Footprint with the Opening of a New Yorkville Boutique
  • CHART 8 Canadian Resale Platform Luxe Du Jour is Looking to Expand its Presence
  • CHART 9 Analyst Insight
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Canada 2025
  • CHART 12 Key Insights on Consumers in Canada 2025
  • CHART 13 Consumer Landscape in Canada 2025
PERSONAL ACCESSORIES IN CANADA
EXECUTIVE SUMMARY
  • Growth drivers, consumer trends, and strategic outlook
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation continues to widen despite stable economy
  • Sustainability drives demand for eco-friendly products
  • The growing resale and rental market is affecting primary sales of luxury goods
WHAT’S NEXT?
  • Luxury brands to drive growth as high-income consumers rise
  • Sustainability set to enter the mainstream due to consumers’ expectations
  • Omnichannel retailing to become increasingly important
COMPETITIVE LANDSCAPE
  • Global luxury brands retain the lead despite challenging operating environment
CHANNELS
  • Offline retail continues to lead despite declining share
  • Retail e-commerce drives sales with convenience and financing options
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources