Watches and Clocks Market Report 2026

The watches and clocks market size has grown steadily in recent years. It will grow from $58.05 billion in 2025 to $60.49 billion in 2026 at a compound annual growth rate (CAGR) of 4.2%. The growth in the historic period can be attributed to growth in quartz and mechanical watch production, reliance on traditional timekeeping technologies, early adoption of digital watches, expansion of luxury watch demand, development of basic alarm clock systems.

The watches and clocks market size is expected to see strong growth in the next few years. It will grow to $74.13 billion in 2030 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to increasing preference for multifunction smartwatches, expansion of luxury collectible watch markets, rising demand for fitness-integrated timepieces, development of advanced display technologies, increasing adoption of online sales channels. Major trends in the forecast period include adoption of AI-powered smart timekeeping devices, integration of IoT-connected wearable technologies, expansion of cloud-linked watch functionality, development of digitally enhanced consumer engagement platforms, advancement of immersive timekeeping experiences.

The increasing expenditure on personal accessories is expected to drive the growth of the watches and clocks market in the coming years. Personal accessories are items worn or carried to enhance one's appearance or express individuality. Consumers are increasingly seeking ways to showcase their uniqueness through their belongings, leading to a rising demand for personalized accessories such as custom-engraved clocks, limited-edition watch faces, and bespoke watch cases. For example, in July 2024, Statistics Canada, a government agency, reported that total household spending on clothing and footwear rose to $60.3 billion in 2023, up from $58.2 billion in 2022. Therefore, the growing investment in personal accessories is fueling the expansion of the watches and clocks market.

Major companies in the watches and clocks market are concentrating on technological innovations, including meca-fluidic technology, to gain a competitive edge. Meca-fluidic technology blends traditional mechanical watchmaking with the precise movement of fluid to indicate time. For instance, in March 2023, HYT, a Switzerland-based watchmaking company, unveiled the HYT Hastroid featuring meca-fluidic technology. With a 48mm case made of titanium or magnesium, the Hastroid showcases a distinctive spaceship-inspired design. The dial exhibits a complex layout with multiple levels and an open-worked movement that highlights the intricate mechanics of the watch. This innovative timepiece pays homage to space exploration, combining futuristic aesthetics with cutting-edge technology.

In December 2023, Breitling SA, a Switzerland-based manufacturing company, acquired Universal Genève SA for an undisclosed amount. Through this acquisition, Breitling SA aims to expand its portfolio by reviving a prestigious legacy brand, leveraging its in-house technical and design expertise, and establishing a distinct high-end maison positioned above its current flagship line in the coming years. Universal Genève SA is a Switzerland-based manufacturer specializing in high-precision mechanical watches and chronographs.

Major companies operating in the watches and clocks market are Apple Inc., Audemars Piguet Holding SA, Breitling SA, Casio Computer Co. Ltd., Chelsea Clock Company, Citychamp Watch & Jewellery Group Limited, Compagnie Financière Richemont SA, Cartier International SNC, Montblanc-Simplo GmbH, Fossil Group Inc., Garmin Ltd., Alpina Watch International SA, Timex Group USA, Tissot SA, Zodiac Watches, Tiffany & Company, Tag Heuer, Seiko Holdings Corporation, Citizen Watch Co. Ltd., Patek Philippe SA, Swatch Group, Rolex SA, Movado Group Inc., Bulova Corporation, Rado Watch Co. Ltd., Longines, Piaget SA, Le Petit-Fils de L.-U. Chopard & Cie S.A., Ulysse Nardin SA, Breguet, Blancpain, Montres Corum Sàrl, Girard-Perregaux SA, H. Moser & Cie, IWC International Watch Co. AG, Jaeger-LeCoultre, Panerai, Parmigiani Fleurier, Roger Dubuis, Vacheron Constantin, Zenith SA.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have affected the watches and clocks market by raising costs for imported movements, display panels, sensors, metals, and precision mechanical components used in both traditional and smart timepieces. Regions with strong retail demand such as North America and Europe are most impacted due to dependence on global manufacturing hubs in Asia. Nevertheless, tariffs are encouraging regional assembly, stimulating innovation in premium and smart watch production, and supporting diversification of supply chains to reduce long-term import exposure.

The watches and clocks market research report is one of a series of new reports that provides watches and clocks market statistics, including watches and clocks industry global market size, regional shares, competitors with a watches and clocks market share, detailed watches and clocks market segments, market trends, and opportunities, and any further data you may need to thrive in the watches and clocks industry. This watches and clocks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Watches and clocks are timepieces designed to be hung on a chain, carried in a pocket, or worn on the wrist using a band, serving the primary function of indicating time. They also find applications such as serving as alarm clocks.

The main categories of watches and clocks include sports watches, luxury watches, diamond watches, alarm clocks, and wall clocks. Sports watches, for example, are wristwatches that are water-resistant and equipped with features such as an alarm, stopwatch, compass, heart rate monitor, tachymeter (a spinning bezel for speed calculation), thermometer, and tide indication (for divers). These sports watches cater to the needs of athletes, enabling them to monitor their body performance. The distribution of watches and clocks occurs through both offline and online channels, serving purposes such as timekeeping, adornment, collection, among others.Asia-pacific was the largest region in the watches and clocks market in 2025 and is expected to be the fastest-growing region in the forecast period. The regions covered in the watches and clocks market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the watches and clocks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The watches and clocks market consists of sales of automatic watches, quartz watches, solar watches, analogue watches, digital watches, chronograph watches, and hybrid watches. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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