Praise for The PORTABLE MBA
"This book is the flagship of the Portable MBA series. It lets you peer into the contents of the entire core of an MBA program, to see how it integrates the instruments of business to develop people of impact: leaders, critical thinkers, and outstanding professionals. Prepared by some of Darden′s best teachers, this is essential reading for anyone contemplating MBA studies."
Robert F. Bruner, Dean and Charles C. Abbott Professor of Business Administration, Darden School of Business, University of Virginia
"From the #1–ranked MBA faculty of the Darden School, The Portable MBA offers business fundamentals and practical insights that are timely and timeless for managers at any level."
Trip Davis, cofounder and Chairman, TRX, Inc.
"For those looking to get an MBA degree, The Portable MBA is an excellent source to get a head start on understanding business principles. The concepts in this book are the beginnings of the road to becoming a highly effective manager in today′s fast changing world."
Henry Skelsey, Managing Partner, PRC Venture Partners LLC
"The Portable MBA explains the fundamentals of business, but also includes leading thoughts from Booz & Company′s award–winning journal, strategy+business. It′s a must–read."
Joni Bessler, Vice President, Booz & Company (Shanghai) Ltd.
About the Authors xv
Introduction: The MBA Degree Experience 1
1 Accounting Principles 8
2 The Principles of Economics 28
3 Introduction to Business Ethics 47
4 Marketing Management 63
5 Financial Management 83
6 Operations Management 111
7 Managing People 134
8 Supply Chain Management 156
9 Strategy—Defining and Developing Competitive Advantage 169
10 Financial Analysis and Firm Valuation 187
11 Consumer Behavior 216
12 New Product Creation 227
13 Entrepreneurship 243
14 Emerging Markets and Development 259
15 Enterprise Risk Management 277
16 Leading from the Middle 301
17 Managing Teams 314
18 Starting Your New Career with an MBA 332