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Deodorants in Ukraine

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    Report

  • 22 Pages
  • July 2023
  • Region: Ukraine
  • Euromonitor International
  • ID: 224302
The lower value decline recorded by deodorants in 2022, compared to retail volumes, was driven by rising unit prices. A number of products witnessed significant price increases because of rising logistics costs and affected distribution patterns as core factors.

The analyst's Deodorants in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DEODORANTS IN UKRAINEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rising prices support lower value declines, while reduction of consumer base dampens overall demand
  • Deodorants sprays remains most popular format due to price and convenience
  • Multinationals dominate deodorants with trusted mass brands
PROSPECTS AND OPPORTUNITIES
  • Expanding consumer base and basic hygiene routines to help drive demand for deodorants
  • Niche formats offer growth potential, but sprays will remain most popular format
  • Competitive landscape unlikely to visibly change, while e-commerce is set to gain further share
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2017-2022
  • Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN UKRAINE
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research