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Retailing in Vietnam

  • ID: 224557
  • Report
  • Region: Vietnam
  • 112 pages
  • Euromonitor International
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In 2017 and 2018, Vietnamese retailing continued to become more consolidated as key players acquired smaller companies to expand their network and increase their share: Mobile World JSC completed its acquisition of pharmacy chain Phuc An Khang, and conglomerate VinGroup JSC acquired electronics and appliance specialist retailer chain Vien Thong A and supermarket chain Fivimart.

The Retailing in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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RETAILING IN VIETNAM

List of Contents and Tables
Executive Summary
Merger and Acquisition Activities Continue Prominently
the Development of Internet Retailing Is Booming
Social Media Bring More Retail Opportunities
Vietnamese Retailing Attracts More International Players
Healthy Growth Expected Over the Forecast Period for Vietnamese Retailing
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Convenience Store Fast Food Contributes To Strong Value Growth
Outlet Expansion Is Slowing Down
Loyalty Programmes Help To Retain Customers
Competitive Landscape
International Players Dominate Convenience Stores
Convenience Stores Faces Competition From Mini-supermarkets
Channel Data
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 75 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 76 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
the Growth of Supermarkets Affects Hypermarkets
the Non-grocery Percentage Is Decreasing
Outlet Expansion Slows Down Significantly
Competitive Landscape
Big C Retains Its Dominant Position
International Brands Dominate Hypermarkets
Channel Data
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 82 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 83 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 84 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Mini-supermarkets Push Growth
Rising Concern Over Food Safety Brings Opportunity for Health Food Retailing
Taste for Private Label Products Grows
Competitive Landscape
Saigon Union of Trading Cooperatives Remains the Dominant Player
Mobile World Jsc Records the Fastest Growth
Channel Data
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 90 Supermarkets GBO Company Shares: % Value 2014-2018
Table 91 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 92 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 93 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Traditional Grocery Retailers Plays An Important Role in Retailing
Traditional Grocery Retailers Becomes More Organised
Competitive Landscape
Vinamilk Maintains the Leading Position
Mini-supermarkets Gain Share From Traditional Grocers
Channel Data
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 98 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 99 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 100 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 101 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 102 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 103 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 104 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 105 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 108 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 109 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 110 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 111 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Strong Potential Attracts International Brands
Apparel and Footwear Internet Retailing Is Booming
Competitive Landscape
International Players Expand Their Presence
Apparel and Footwear Specialist Retailers Is Highly Fragmented and Unorganised
Channel Data
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Improving Living Standards Bolster Value Growth
Online Shopping Increases Strongly
Offering Exclusive Models Is A Differentiation Strategy
Competitive Landscape
Mobile World Jsc Remains the Strong Leading Player
Vingroup Acquires Vien Thong A
Channel Data
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Vitamins and Dietary Supplements Sees Rising Demand
Optical Goods Stores Records the Fastest Outlet Growth
Internet Retailing of Health and Beauty Products Grows
Competitive Landscape
Chained Retailers Take Share From Independent Players
International Players Lead Beauty Specialist Retailers
Watson Enters Vietnam
Channel Data
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
the Booming Property Market Bolsters the Growth of Home and Garden Specialist Retailers
Improving Living Standards Raise Demand for High-quality Products
Omnichannel Retailing Grows for Home and Garden Products
Competitive Landscape
Aa Corp Remains the Leading Player
Ikea Announces Its Plan To Enter Vietnam
Home Décor Ideas Are Used As A Way To Push Sales
Channel Data
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Strong Growth Seen in Department Stores Thanks To Improving Living Standards
Collaboration With Shopping Centres Is A Strategy for Success
Competitive Landscape
Aeon Group Remains the Dominant Player in 2018
Parkson Continues To Lose Share
New Players Or Outlet Expansion Is Unlikely
Channel Data
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 154 Department Stores GBO Company Shares: % Value 2014-2018
Table 155 Department Stores GBN Brand Shares: % Value 2015-2018
Table 156 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 157 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Variety Stores Records An Outstanding Growth Rate
Franchise Basis Helps Variety Stores Expand Quickly
Korean- and Japanese-style Products Are the Most Popular
Competitive Landscape
Miniso Has Ambition in Vietnam
Lack of Differentiation Seen Between Brands
Channel Data
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 162 Variety Stores GBO Company Shares: % Value 2014-2018
Table 163 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 164 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 165 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Prospects
Headlines
Prospects
Slow Albeit Positive Growth Seen As Direct Selling Still Suffers From A Negative Perception
Consumer Health Direct Selling Makes the Highest Contribution
Competitive Landscape
Leading Player Herbalife Vietnam Grows Robustly
Oriflame Records the Fastest Growth
Channel Data
Table 168 Direct Selling by Category: Value 2013-2018
Table 169 Direct Selling by Category: % Value Growth 2013-2018
Table 170 Direct Selling GBO Company Shares: % Value 2014-2018
Table 171 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 172 Direct Selling Forecasts by Category: Value 2018-2023
Table 173 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Slows Down
TV Shopping Is the Main Homeshopping Method
Competitive Landscape
Homeshopping Is Highly Fragmented
Homeshopping Players Expand To Internet Retailing
Channel Data
Table 174 Homeshopping by Category: Value 2013-2018
Table 175 Homeshopping by Category: % Value Growth 2013-2018
Table 176 Homeshopping Forecasts by Category: Value 2018-2023
Table 177 Homeshopping Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Apparel and Footwear and Consumer Electronics Are the Biggest Contributors
Payment Method Is Critical for the Success of Online Businesses
Omnichannel Retailing Remains A Booming Trend
Competitive Landscape
Mobile World Jsc Is the Strong Leading Player
Marketplace Platforms See Healthy Development
Channel Data
Table 178 Internet Retailing by Category: Value 2013-2018
Table 179 Internet Retailing by Category: % Value Growth 2013-2018
Table 180 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 181 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 182 Internet Retailing Forecasts by Category: Value 2018-2023
Table 183 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Outstanding Growth Achieved in Food and Drink Internet Retailing
Soft Drinks Contributes the Highest Value
Competitive Landscape
Most Key Players Have Existed for Less Than Five Years
Omnichannel Is A Common Strategy
Niche Players Focus on Clean Label and Organic Products
Channel Data
Table 184 Food and Drink Internet Retailing: Value 2013-2018
Table 185 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 186 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 187 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 188 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Increased 4g and Wi-fi Coverage Encourages Mobile Internet Retailing
Rising Smartphone Ownership Leads To Growth in Online Sales
the Development of Mobile Wallets and Other Mobile Applications Boosts Mobile Internet Retailing
Competitive Landscape
Mobile World Remains the Leading Internet Retailing Player
Extra Services Are A Way To Attract Customers
Channel Data
Table 189 Mobile Internet Retailing: Value 2013-2018
Table 190 Mobile Internet Retailing: % Value Growth 2013-2018
Table 191 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 192 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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