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Toys and Games in Poland

  • ID: 224698
  • Report
  • Region: Poland
  • 30 pages
  • Euromonitor International
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In 2018, toys and games in Poland continued to perform well, registering stronger current value growth than the review period average, with this being largely down to rising disposable incomes as a result of the strong Polish economy. Higher employment, improved salaries and the government’s new child benefit programme all helped to boost consumer confidence and spending power, with this having a positive impact on sales of products such as children’s clothes, books and toys and games.

The author's Toys and Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Toys and Games in Poland

List of Contents and Tables
Executive Summary
Another Strong Performance From Toys and Games in 2018 Thanks To the Robust Economy
Increasingly Digital Society Fuels the Growth of Electronic Toys
Leading Player Sony Computer Entertainment Continues To Lose Share As Local Companies Grow in Popularity
Store-based Retailing Continues To Dominate Distribution But the Online Channel Is Rapidly Narrowing the Gap
Stronger Growth Predicted for Toys and Games Over the Forecast Period With Innovation and New Product Developments Retaining Interest
Market Data
Table 1 Sales of Toys and Games by Category: Value 2013-2018
Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Sales of Traditional Toys and Games Supported by A Strong Economy and Favourable Demographics
Toys With A Surprise Or Steam Element Appeal To Both Children and Parents Alike
Increasing Importance of Safety Leads To Some Consumers Shunning Toys Originating From Asia
Competitive Landscape
Lego Polska Remains the Leading Player in A Fragmented Competitive But Continues To Lose Share
Local Manufacturer Cobi Grows Its Share in Several Categories Thanks To Increasing Consumer Trust in the Quality of Its Products
Lol Surprise! Continues To Outperform Barbie in Dolls and Accessories
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Headlines
Prospects
Developers Seek To Cater for Increasing Consumer Demand for New Gaming Experiences
Digital Video Games Continue To Gain Ground at the Expense of Physical Software
Sales of In-game Purchases Increase Significantly Across All Platforms
Competitive Landscape
Leading Player Sony Continues To See A Decline in Share As Its Playstation 4 Loses Ground To Newer Platforms
King Records Further Strong Growth in Video Games Software But Electronics Arts Remains the Leading Player
Increasing Competition Sees the Leading Players Reduce Their Prices in Ar/vr Headsets
Category Data
Table 20 Sales of Video Games by Category: Value 2013-2018
Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Video Games: % Value 2014-2018
Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 28 Distribution of Video Games by Format: % Value 2013-2018
Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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