Toys and Games in Poland

Toys and games in Poland recorded further growth in 2024, largely due to the increasing demand for video games and technology-integrated toys that offer educational benefits. The kidult trend was another strong growth driver, particularly boosting sales of construction and collectibles. Additionally, there was a greater rise in AI personalisation, with interactive toys adapting to children's preferences and needs.

The Toys and Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.